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Electronic Book Survey: US Consumers’ Attitudes and Behaviors Toward the Burgeoning E-Book Market
In-Stat/MDR, Aug 2009, Pages: 28
The e-book market continues to heat up as Amazon updates its Kindle lineup and as Sony bolsters its e-book lineup with low-priced models and a newly introduced wireless e-book. In-Stat recently fielded an online survey to almost 18,000 North American consumers regarding their attitudes and behaviors toward e-books. This survey garnered over 1,500 responses and found that, among both e-book owners and future purchasers, Amazon remains the most desired e-book brand. Other survey data regarding current e-book usage, important purchase criteria, and preferred e-book content is also included. Look for this survey research, as well as other research on today’s hottest portable consumer electronics markets, in In-Stat’s Portable Entertainment Devices service.
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