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China's Netbook Market: Not as Big as It Looks

In-Stat/MDR, Sep 2009, Pages: 38


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China's blue-ocean netbook market offers the kind of high margins that no PC or CE vendor wants to miss.

The result, however, is intense competition between every player in the netbook value chain. Already, the x86-based platform is being threatened by ARM-based platforms.

To better understand China's netbook market, In-Stat interviewed specialists from several parts of the industry, including operators, netbook vendors, chipset vendors, OEM vendors, and national agencies. Based on this research, the report first outlines the current status of the Chinese netbook market. It also discusses the development of the 3G market and operator plans for 3G services, and analyzes each part of the netbook value chain and its key players. Finally, it provides netbook shipment forecasts based on an analysis of the current market drivers and barriers.



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