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The iPhone and The Future of Mobile Travel Applications
PhoCusWright, Sep 2009
Purchase the September 15, 2009 Webinar recording (audio and video) presenting results of a year-long PhoCusWright research study on the impact of mobile technologies on the global travel industry.
Mobile technology represents a new platform for travel commerce. In 2008, worldwide mobile phone ownership surpassed 4 billion with another billion expected to be added over the next few years. In emerging markets, many consumers will access the Web primarily through their mobile device, rather than a PC. Now is the time for travel companies to plan a comprehensive mobile strategy.
This Webinar reviews current trends in mobile technology and their impact on specific travel industry segments (airlines, hotels, car rental, online & traditional travel companies and the corporate travel industry). The research also provides insight into the applications used and desired by frequent leisure and business travelers, and spotlights useful travel-oriented applications available on the iPhone.
Norm Rose, PhoCusWright's senior corporate and technology analyst, discusses:
- Opportunities the mobile platform represents for your travel company
- Major trends in broadband wireless networks and mobile devices
- The impact of downloadable applications on mobile development strategy
- The role location-based services can play in enhancing the travel experience
- Mobile applications in different travel segments (air, hotel, car rental, corporate travel)
- The top iPhone travel apps and how they can impact the travel experience
- Types of mobile services demanded by frequent leisure and business travelers
- Steps necessary to plan a comprehensive global mobile strategy for your company
Purchase the recording (video and audio) of the September 15, 2009 Webinar, 'The iPhone and The Future of Mobile Travel Applications,' to gain direction for your mobile strategy.
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