|
|
 |
|
Viewing report
|
|
|
|
The World’s Top Ten Non-Voice Services for Mobile Operators
Analysys Mason Group, April 2007
With mobile operators desperate to increase non-voice ARPU, we pick the top ten non-voice services from a multitude of services worldwide. Detailed case studies of the winning services show the way to major revenue opportunities and quick wins.
With intense pressure on voice revenue, mobile operators urgently need to find ways of increasing non-voice ARPU. However, despite an abundance of non-voice service initiatives since the introduction of GPRS and, more recently, 3G, many operators in developed markets have failed to bring about a significant increase in non-voice ARPU. Faced with an increasingly diverse range of non-voice service choices, mobile operators need to identify and implement those that add most value to their businesses in their respective markets.
The World’s top ten non-voice services for mobile operators identifies the top ten services from a large number of non-voice services worldwide, and provides detailed case studies and analysis of these leading services to help others replicate their success. The top ten non-voice services are:
1. Vodafone Casa FASTWEB (Vodafone Italy)
2. SMS (02 UK)
3. Mobile TV and Video Streaming (3 UK)
4. BlackBerry Email and IM (T-Mobile USA)
5. Mobile Broadband (Sprint Nextel, USA)
6. Mobile TV Broadcasting (3 Italy)
7. EZ Chaku-uta Full (KDDI, Japan)
8. Cyworld Mobile (SK Telecom, South Korea)
9. DCMX mobile payment (NTT DoCoMo, Japan)
10. MiniCall BubbleTALK 'voice SMS' (Vodafone Egypt)
This report answers your key questions:
- Which non-voice services will have the greatest benefits for mobile operators’ businesses, for example in terms of ARPU, customer acquisition and retention, and profitability? What concrete evidence is there of their potential?
- What are the leading examples of different types of service, for example community portals, fixed and mobile broadband Internet access, mobile email and instant messaging, mobile payment, mobile TV streaming and broadcasting, music and SMS?
- How have these services been implemented successfully, for example in terms of handsets, marketing and pricing?
- How can these services be implemented most effectively by other operators? What barriers and risks must mobile operators overcome to successfully implement these services?
Customers who bought this item also bought
Strategies for Driving Data ARPU
2Q11 Western Europe Mobile Operator Forecast, 2011 - 2015
Telecom Pricing Analysis - 12 month subscription
Mobile Network Operator KPIs and Subscriptions Database Q1’2012
Telecom Retail Pricing - Fixed Broadband & Mobile Services Benchmark
4Q10 Western Europe Mobile Operator Forecast, 2010 - 2014
Mobile Messaging Futures 2011-2015
Capitalizing on LTE Mobile Broadband: Strategies, Risk and Potential Revenues
Navigating OTT - Over The Top Video Markets in Europe 2011-2015
Strategies for Driving Mobile Data and Broadband Adoption: Understanding Key Drivers in the Fast-growing Mobile Broadband Market
|
|
|
|
