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Viewing report
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Internet Video Comes to TV Sets: Set-Top Boxes or Embedded in the TV? 4th Edition
Rider Research, Oct 2009, Pages: 36
The 'Internet Video Is Coming to TV Sets Version 4' report is about 'over-the-top' video delivery that threatens to disrupt the traditional TV and movie industry because it delivers direct to the living room, bypassing existing distribution such as pay-TV, DVDs and local TV stations.
The report includes the following:
1. A study of the players and content companies with descriptions and analysis of their offerings.
2. A survey of delivery methods and content.
3. How money is being made at every level from innovations within the current market.
The 'Internet Video Is Coming to TV Sets Version 4' report is about 'over-the-top' video delivery that threatens to disrupt the traditional TV and movie industry because it delivers direct to the living room, bypassing existing distribution such as pay-TV, DVDs and local TV stations.
Who should read it? Pay-TV companies including cable, satellite and telcos, movie and TV studios, TV networks, makers of set-top boxes and the infrastructure that delivers video to the home, local TV stations, financial analysts and industry consultants.
Among some of the trends highlighted in this study:
- By year end, every major manufacturer of TV sets, including Samsung, LG, Panasonic, Sony & Vizio, will have a model both with internet connectivity and access to online video and social services like Yahoo Widgets.
- Online video services are scrambling to get their services included on every TV set and on all digital media adapters, Netflix is looking increasingly like a market leader.
- A market of millions for digital media adapters as consumers who have already upgraded to HDTVs are too early to get ones with internet connectivity. In terms of installed base of potential users, Microsoft has the lead with Xbox 360 and Live users
- Free online TV shows from such services as Hulu.com, CBS, BBC and the UK's Channel 4 are spreading. Cable companies like Comcast and Time Warner are testing 'TV Everywhere'. Key to the testing is the ability to authenticate that the person logging in is in fact a pay-TV subscriber.
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