10th Annual Household CE Ownership and Market Potential Study
- Language: English
- 2232 Pages
- Published: April 2008
- Region: United States
What are the most (and least) commonly owned consumer electronics (CE) products in the United States? CEA’s annual Household CE Ownership and Market Potential study explores U.S. household ownership and market potential for almost 50 CE products including: digital video recorders (DVRs), HDTV, LCD TVs, Blu-ray DVD players, Satellite Radio, MP3 players, MP3 player docking stations, gaming consoles, smartphones, surround sound systems and soundbars.
The study assesses household penetration of key CE technologies, calculates installed base estimates and quantifies purchase intentions. Household purchase intentions are segmented between first-time and repeat buyers, to provide an estimate of future demand. In addition, household subscription rates to key CE-oriented services including movie rental, satellite radio, internet phone, digital file back-up and OnStar service are included in this years’ study as well. This study is a must read for anyone involved in the CE industry.
Topics Included In Study:
- Accessories
- Audio
- Computer Peripherals
- Computers
- Digital Imaging
- Digital Television
- Gaming
- Home Communications
-
READ MORE >
Methodology
Research Objectives
Key Findings
Detailed Findings
I. Overall CE Industry Growth
II. CE Industry Growth by Category
a. Video Products
b. Audio Products
c. Automobile CE Products
d. Computer and IT Products
e. Gaming Products
f. Communications Products
g. Household Services
Conclusions
| Format | Properties | |
|---|---|---|
| Electronic (PDF) | The report will be emailed to you. The report is sent in PDF format. | This is a single user license, allowing one specific user access to the product. |