2010 U.S. Advertising Agencies Industry Report

Barnes Reports, October 2009, Pages: 162

The Advertising Agencies Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, advertising services and advertising consultants.

Industry Definition and Related Industries

NAICS 54181: Advertising Agencies. This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Related Industries
- Direct Mail Printing
- Commercial Printing
- Public Relations Agencies
- Mailing Houses

U.S. Census Categories
NAICS 54182 - Advertising Agencies is 100% comparable to
SIC 7311 - Advertising Agencies

Sub-Industries
- Advertising agencies
- Advertising consultant

Please note, this report offers statistical information only and does not include an analysis of the figures.

Users' Guide

Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments, Firms & Payroll

Sub-Industries - 2009 Estimated Industry Sales ($Millions)
Sub-Industries - 2009 Estimated Number of Establishments
Sub-Industries - 2009 Estimated Number of Employees

5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Number of Employees

2010 U.S. States - Estimated Number of Establishments
2010 U.S. States - Estimated Industry Sales ($Millions)
2010 U.S. States - Estimated Number of Employees

2011 U.S. States - Estimated Number of Establishments
2011 U.S. States - Estimated Industry Sales ($Millions)
2011 U.S. States - Estimated Number of Employees

2010 U.S. Metropolitan Areas - Estimated Number of Establishments
2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas - Estimated Number of Employees

2011 U.S. Metropolitan Areas - Estimated Number of Establishments
2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas - Estimated Number of Employees

Definitions and Terms

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