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2010 U.S. Marketing Research & Public Opinion Polling Report
Barnes Reports, Oct 2009, Pages: 115
The Marketing Research & Public Opinion Polling report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including market research, market analysis, educational research, consumer surveying, business research, and economic research.
Industry Definition and Related Industries
NAICS 54191: Marketing Research & Public Opinion Polling.
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Related Industries
- Management Consulting Services
- Marketing Consulting Services
- Accounting Services
Public Relations Services
U.S. Census Categories
NAICS 54191 - Marketing Research & Public Opinion Polling is
86% comparable to SIC 8732 - Marketing Research & Public Opinion Polling services
Sub-Industries
- Market research and public opinion polling services
- Market research services
- Public opinion polling services
- Media monitoring and analysis services
- Merchandise sales
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