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2010 U.S. Telemarketing Services Industry Report

Barnes Reports, Oct 2009, Pages: 139


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The Telemarketing Services Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries.

Industry Definition and Related Industries

NAICS 561422: Telemarketing Services. This industry comprises establishments primarily engaged in providing telemarketing services on a contract or fee basis for others, such as: (1) promoting clients' products or services by telephone, (2) taking orders for clients by telephone, and (3) soliciting contributions or providing information for clients by telephone. These establishments never own the product or provide the services they are representing and generally can originate and/or receive calls for others.

Related Industries
- Direct Mail Services
- Advertising Agencies
- Public Relations Agencies
- Market Research & Polling Services

U.S. Census Categories
NAICS 561422 - Telemarketing Services is almost comparable to:
13% of SIC 7389 - Telemarketing Services

Sub-Industries
- Telemarketing Services




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