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Coca-Cola: Performance, Capabilities, Goals and Strategies in the Worldwide Food and Beverage Market

Venture Planning Group (VPG), October 2010, Pages: 58

A strategic assessment of Coca-Cola, one of the world’s leading food and beverage companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global food and beverage market.Contains 58 pages and 7 tables

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