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Business Trends: Understanding Your Healthcare Customer 2009 (Customer Focus)


Description: This study examines top business challenges, IT budget outlooks and spending priorities among healthcare providers in North America and Europe. It is based on the results of the Business Trends primary research, conducted in Q2 and Q3 of 2009.

Scope


- An annual survey of 150 hospital IT directors

- Geographic coverage includes the US, Canada, France, Germany, Spain and the UK


Highlights of this title

Despite a slight contraction in 2009, surveyed hospitals' IT budgets are expected to remained flat in 2010 due to a mix of economic and policy changes, specifically the US stimulus package

EHRs, the foundation of healthcare IT, are the number one current investment priority due to government initiatives

North American hospitals are investing more in ePrescribing because it is a "meaningful use" requirement in the US

Key reasons to purchase this title


- Effectively map IT solutions to address healthcare business pain points

- Gain firsthand insight on spending priorities and budget outlooks

- Target healthcare customers more effectively


Contents: Executive Summary
Research Methodology
Organizational Characteristics
IT Budgets
Healthcare IT Priorities
IT drivers, dynamics & IT strategy




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