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Western European Cards Database 2009
Datamonitor, Oct 2009
Released annually, this database contains fully standardised data, forecasts and analysis for the pay now, revolving and non-revolving pay later markets of 17 Western European countries. New this year is a detailed additional data set covering transactions by merchant category, premium credit card branding, benefits per card, card primacy and usage, and repayment behaviour for 7 key markets.
Key reasons to purchase this title
- Gain a rich new source of granular market and competitor level data, driven by Datamonitor's proprietary Financial Services Consumer Insight survey
- Understand who the market leaders are in each of the 17 countries featured. See who has won and who has lost in the last year
- Learn where the opportunities lie both now and over the next five years, and plan your future strategy with confidence
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