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The Global Economic Crisis: The Impact on Consumer Attitudes & Behaviors In Russia
Datamonitor, Oct 2009, Pages: 79
This survey of Russian respondents established that 76% either 'strongly' or 'tended' to agree with the statement 'I believe my country of residence is in a recession'. A 'recessionary mindset' has driven Russian consumers to adopt a largely pessimistic attitude to the wider economic situation and its impact on their lifestyles in 2009
Scope
- Detailed analysis documenting Russian consumers' 'recessionary mindset' and how this influences perceptions about current and future prospects
- Insights highlighting how the economic downturn has affected perceived quality of life, emotional wellbeing and financial security in Russia
- In-depth analysis of Russian shoppers' changing price sensitivity, value consciousness and attitudes towards private label across 4 major FMCG sectors
- Countries and categories covered: Russia; food and non-alcoholic beverages, alcoholic beverages, personal care and household care
Highlights of this title
Overall quality is the leading factor influencing where Russians do their shopping, with 82% stating this was of a 'high' or 'very high' amount of influence to them. Clearly Russian shoppers are reluctant to sacrifice on quality, perhaps in an attempt to reduce risk
When surveyed by Datamonitor in April 2009, nearly half (46%) of Russian respondents agreed that they were giving up some of their favorite brands in light of the economic downturn. This was marginally higher than the overall perception among the entire respondents across the 17 countries
Russian consumers are becoming more value conscious and therefore looking to save money when buying groceries, though not necessarily through price promotions
Key reasons to purchase this title
- Gain a detailed understanding of changing consumer attitudes and behaviors amid the downturn in order to determine appropriate recessionary strategies
- Obtain country and sector specific insight about pertinent recessionary themes such as brand loyalty and consumers' value consciousness
- Assist consumer segmentation and targeting efforts by accessing data from two waves of primary research conducted in August 2008 and April 2009
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