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Strategic Analysis of the Indian Personal Care Inactive Ingredients Market
Frost & Sullivan, June 2009, Pages: 166
Advancements in Technology Steer the Indian Personal Care Inactive Ingredients Market Forward
The Indian personal care inactive ingredients market is a burgeoning sector, driven by the high levels of efficiency of these ingredients, which are the primary components aiding the development of the most important portions in a formulation. Going forward, the growth of the personal care inactive ingredients will depend largely on the perceived benefits of individual ingredients, particularly price and ease of use. 'The ongoing requirement for new ingredients with increased functional benefits and multi-application profiles will keep market prospects upbeat in India,' notes the analyst of this research service. 'However, this will depend on awareness for these products as beneficial application and processing aids, and new technological developments.'
The increased importance of these ingredients is witnessed in the rising numbers of ingredient formats being developed to reduce energy costs and increase efficiency. For instance, in 2004, Ciba Specialties launched a new line of clear cosmetics aimed at improving the quality of gels usually used in hair care. Tinovis GTC too helped end-product formulators achieve the desired product viscosity at optimum temperature with minimum labour. Polymer ingredients, in particular, are driving the demand for end product hair products. This trend is expected to continue with the build up of consumer awareness and the escalating demand for more targeted ingredients for specific formulations.
Absence of Regulations Deters Market Progression
The lack of clear regulations will continue to cloud market prospects unless clear action is taken to ensure credibility. There are no specific laws catering to the individual sub segments of inactive ingredients. As a result, manufacturers have devised their own standards through research and development. Indian subsidiaries or arms of multinational companies follow the standards of their parent companies and bodies such as the European Cosmetics Toiletry and Perfumery Association. This trend causes a loss of credibility for Indian manufacturers, especially for those in the export sector. The future of the Indian personal care sector depends on its ability to differentiate itself through its ingredients. 'With competition expected to increase steadily till 2014, it is important to strategically position products to create consumer awareness and thereby mind share as soon as possible to generate the most revenue by providing first comer advantages,' explains the analyst. 'For the competitive personal care inactive ingredients market, showing superior efficacy in combination with various formulations is one of the best ways to distinguish your product over others.'
For now, the nascent Indian personal care inactive ingredients market is at varied stages of growth, ranging from market penetration to product development. Product development strategies must be unleashed to enhance prospects for surfactants. However, in younger markets such as cosmetic colorants and polymer ingredients, market expansion and diversification will provide the most appropriate strategies in terms of revenue generation. It is imperative for personal care inactive ingredients manufacturers to perform at higher levels of efficiency and closely track market trends to enable them to capture market share and expand their customer base.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Colorant ingredients
- Surfactants
- Polymer ingredients
- Preservatives
- Technologies
The following technologies are covered in this research:
- Nano technology
- Micro encapsulation
- Sustainable technology
- Green processing
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