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Personal Hygiene in Western Europe to 2013
Datamonitor, Oct 2009, Pages: 84
This databook provides key data and information on the personal hygiene market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.
Scope
- Contains information on three categories: deodorants, soap and bath & shower products
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights of this title
The market for personal hygiene in Western Europe increased at a compound annual growth rate of 2.4% between 2003 and 2008.
The deodorants category led the personal hygiene market in Western Europe, accounting for a share of 42.3%.
The leading players in the Western European personal hygiene market include Unilever,Beiersdorf AG and Sara Lee Corporation
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the personal hygiene market in Western Europe
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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Personal Hygiene in the Netherlands to 2013
Personal Hygiene in Taiwan to 2013
Personal Hygiene in Portugal to 2013
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