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Hi-Tech PR Firms - Global Outlook
Description:
The global outlook series on Hi-Tech PR Firms provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 12 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include United States, Europe (Ireland, Italy, Russia and UK), Asia Pacific (Japan, China, India).
The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 389 companies worldwide.
Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.
For information on site licence pricing please click on Enquire before buying
The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 389 companies worldwide.
Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.
For information on site licence pricing please click on Enquire before buying
Contents:
1. INDUSTRY OVERVIEW 1
A Kaleidoscopic View of the PR Industry 1
Origins of Public Relations as an Industry 2
Choosing a Public Relations Agency 2
Operating Techniques of PR Firms 3
PR Viewed as Image Building Tool 3
How Public Relations Encourage Sales? 4
Global Market Analysis: 4
Table 1: World Recent Past, Current & Future Analysis for the
PR Industry by Geographic Region: Breakdown of Annual
Revenues (in US$ Million) for US, Canada, Europe,
Asia-Pacific (Including Japan), Latin America and Rest of
World Markets for Years 2010 through 2015 5
Table 2: World 5-Year Perspective for the PR Industry by
Geographic Region: Percentage Share Breakdown of Revenues for
US, Canada, Europe, Asia-Pacific (Including Japan), Latin
America and Rest of World for Years 2011 & 2015 6
Market Scenario 6
Table 3: Percentage Breakdown of Business Sources for PR
Firms In 2011 7
Impact of Recession: A Review 7
Outlook 8
Statistical Findings 9
Table 4: Global Public Relations Industry (2011): Percentage
Breakdown of Revenues by Service Area 9
Table 5: Global Public Relations Industry (2011): Percentage
Breakdown of Fee Income of Independent PR Firms by Region 9
Table 6: Global Public Relations Industry (2011): Percentage
Breakdown of Revenues of Independent PR Firms by Practice
Area 9
Major Barriers to Growth for Independent PR Firms, by
Geographic Region 10
Client Industry Sectors with Good Growth Prospects: Country-
wise Breakdown 10
Country-wise Breakdown of Public Relations Practices with Good
Growth Prospects 11
High Tech PR Firms 11
History & Development of High Tech PR Firms 11
The Internet Era Creates Peak Demand for High-Tech PR Firms 12
Hitech Start-Ups Create New Business for PR Firms 12
2. MARKET TRENDS & ISSUES 13
Increased Audience Fragmentation 13
Blogs A Coveted Communication Platform for PR Firms 13
Online &Social Media Tools are Here to Stay 14
Trends in Public Relations Market 14
Issues 14
Governmental Restrictions May Hinder Growth Prospects 14
Vulnerability to Risks From Operating in Developing Nations 15
Challenges Surrounding the PR Industry 15
3. MERGERS AND ACQUISITIONS 16
4. STRATEGIC CORPORATE DEVELOPMENTS 35
A REGIONAL MARKET PERSPECTIVE 55
1. THE UNITED STATES 55
PR Industry: Role and Structure 55
Industry Overview 55
Table 7: US Public Relations Industry (2011): Percentage
Breakdown of Public Relations Spending by sector 56
Growing Hispanic Population A Window of Opportunity 56
Table 8: Top 20 PR Firms in the US Ranked by Revenues for the
Year 2010 57
2. EUROPE 58
Table 9: European Recent Past, Current & Future Analysis for
the PR Industry by Geographic Region: Breakdown of Annual
Revenues for the years 2010 through 2015 in US$ Million for
France, Germany, Italy, UK, Sweden, Russia, and Rest of
Europe. 58
Table 10: European 5-Year Perspective for the PR Industry by
Geographic Region: Percentage Share Breakdown of Revenues for
2011 and 2015 for France, Germany, Italy, UK, Sweden, Russia,
and Rest of Europe 59
2a. IRELAND 59
2b. ITALY 60
2c. RUSSIA 60
PR Industry in Russia 60
2d. THE UNITED KINGDOM 61
Industry Overview 61
3. ASIA-PACIFIC 62
Market Analytics 62
Table 11: Asia-Pacific Recent Past, Current & Future Analysis
of the PR Industry by Geographic Region: Breakdown of Annual
Revenues for the years 2010 through 2015 in US$ Million for
Australia, Japan, China, India and Rest of Asia-Pacific 62
Table 12: Asia-Pacific 5-Year Perspective of the PR Industry
by Geographic Region: Percentage Share Breakdown of Revenues
for 2011 and 2015 for Australia, Japan, China, India and Rest
of Asia-Pacific 63
Rise of Multinational Brands Fuel PR Demand in Asia 63
Market Diversity Poses Challenge for PR Firms in Asia 63
3a. JAPAN 65
Market Overview 65
3b. CHINA 66
Public Relations Industry in China 66
3c. INDIA 67
The Development of PR Industry in India 67
Traditional Media 67
The Present Scenario 67
The Advent of Modern PR Practices 68
GLOBAL DIRECTORY
A Kaleidoscopic View of the PR Industry 1
Origins of Public Relations as an Industry 2
Choosing a Public Relations Agency 2
Operating Techniques of PR Firms 3
PR Viewed as Image Building Tool 3
How Public Relations Encourage Sales? 4
Global Market Analysis: 4
Table 1: World Recent Past, Current & Future Analysis for the
PR Industry by Geographic Region: Breakdown of Annual
Revenues (in US$ Million) for US, Canada, Europe,
Asia-Pacific (Including Japan), Latin America and Rest of
World Markets for Years 2010 through 2015 5
Table 2: World 5-Year Perspective for the PR Industry by
Geographic Region: Percentage Share Breakdown of Revenues for
US, Canada, Europe, Asia-Pacific (Including Japan), Latin
America and Rest of World for Years 2011 & 2015 6
Market Scenario 6
Table 3: Percentage Breakdown of Business Sources for PR
Firms In 2011 7
Impact of Recession: A Review 7
Outlook 8
Statistical Findings 9
Table 4: Global Public Relations Industry (2011): Percentage
Breakdown of Revenues by Service Area 9
Table 5: Global Public Relations Industry (2011): Percentage
Breakdown of Fee Income of Independent PR Firms by Region 9
Table 6: Global Public Relations Industry (2011): Percentage
Breakdown of Revenues of Independent PR Firms by Practice
Area 9
Major Barriers to Growth for Independent PR Firms, by
Geographic Region 10
Client Industry Sectors with Good Growth Prospects: Country-
wise Breakdown 10
Country-wise Breakdown of Public Relations Practices with Good
Growth Prospects 11
High Tech PR Firms 11
History & Development of High Tech PR Firms 11
The Internet Era Creates Peak Demand for High-Tech PR Firms 12
Hitech Start-Ups Create New Business for PR Firms 12
2. MARKET TRENDS & ISSUES 13
Increased Audience Fragmentation 13
Blogs A Coveted Communication Platform for PR Firms 13
Online &Social Media Tools are Here to Stay 14
Trends in Public Relations Market 14
Issues 14
Governmental Restrictions May Hinder Growth Prospects 14
Vulnerability to Risks From Operating in Developing Nations 15
Challenges Surrounding the PR Industry 15
3. MERGERS AND ACQUISITIONS 16
4. STRATEGIC CORPORATE DEVELOPMENTS 35
A REGIONAL MARKET PERSPECTIVE 55
1. THE UNITED STATES 55
PR Industry: Role and Structure 55
Industry Overview 55
Table 7: US Public Relations Industry (2011): Percentage
Breakdown of Public Relations Spending by sector 56
Growing Hispanic Population A Window of Opportunity 56
Table 8: Top 20 PR Firms in the US Ranked by Revenues for the
Year 2010 57
2. EUROPE 58
Table 9: European Recent Past, Current & Future Analysis for
the PR Industry by Geographic Region: Breakdown of Annual
Revenues for the years 2010 through 2015 in US$ Million for
France, Germany, Italy, UK, Sweden, Russia, and Rest of
Europe. 58
Table 10: European 5-Year Perspective for the PR Industry by
Geographic Region: Percentage Share Breakdown of Revenues for
2011 and 2015 for France, Germany, Italy, UK, Sweden, Russia,
and Rest of Europe 59
2a. IRELAND 59
2b. ITALY 60
2c. RUSSIA 60
PR Industry in Russia 60
2d. THE UNITED KINGDOM 61
Industry Overview 61
3. ASIA-PACIFIC 62
Market Analytics 62
Table 11: Asia-Pacific Recent Past, Current & Future Analysis
of the PR Industry by Geographic Region: Breakdown of Annual
Revenues for the years 2010 through 2015 in US$ Million for
Australia, Japan, China, India and Rest of Asia-Pacific 62
Table 12: Asia-Pacific 5-Year Perspective of the PR Industry
by Geographic Region: Percentage Share Breakdown of Revenues
for 2011 and 2015 for Australia, Japan, China, India and Rest
of Asia-Pacific 63
Rise of Multinational Brands Fuel PR Demand in Asia 63
Market Diversity Poses Challenge for PR Firms in Asia 63
3a. JAPAN 65
Market Overview 65
3b. CHINA 66
Public Relations Industry in China 66
3c. INDIA 67
The Development of PR Industry in India 67
Traditional Media 67
The Present Scenario 67
The Advent of Modern PR Practices 68
GLOBAL DIRECTORY
Contents:
Public Relations as an industry has dynamically evolved to be a vital part of present day political and business life. With image building being recognized as an essential part for the success of a business, public relations and related communications have come to play an indispensable role in the corporate sector. Through the usage of popular media such as radio, television and newspapers, PR firms have been traditionally engaged in promoting business and products of clients, so as to create a positive image among various potential consumers. Besides this, such firms are now also providing new services such as monitoring customer opinions expressed in social networking sites such as Twitter and Facebook, responding to negative comments, creating and posting blogs on critical issues on behalf of clients and creating videos on matters of customer interest to be shared on popular video sharing sites.
Like many other industries, the Hi-Tech PR industry is also excelling in leveraging the Internet for building long-standing relationships with clients. Such firms are capitalizing on the growing popularity of social media to create interest about products and services among consumers for future business growth of clients. In the global PR industry, specialist and independent PR companies are witnessing faster growth as compared to large agencies. In the US and the UK, which are the leading markets for communications spending, PR services have surpassed overall economic growth over the last decade. Further, in terms of service areas, the marketing and brand communications segment has played a major role in generating revenues for many PR agencies in these markets. In Europe, crisis management has also gained reasonable significance with the phenomenon of corporate restructuring occurring in the majority of the developed nations, as a result of the 2007-2009 economic recession.
With respect to emerging markets for PR, countries such as India and China are expected to witness sustained growth, partly driven by the growing democratization, liberalization, and globalization trends witnessed by these countries. MNCs in these nascent markets are therefore spending more to communicate with regulatory authorities, validate their authenticity to politicians, attract employees, connect with consumers and prove their standing with the capital markets.
The research report titled “Hi-Tech PR Firms: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Europe (Ireland, Italy, Russia and UK), and Asia-Pacific (Japan, China, and India). The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
Global Industry Analysts ©
Like many other industries, the Hi-Tech PR industry is also excelling in leveraging the Internet for building long-standing relationships with clients. Such firms are capitalizing on the growing popularity of social media to create interest about products and services among consumers for future business growth of clients. In the global PR industry, specialist and independent PR companies are witnessing faster growth as compared to large agencies. In the US and the UK, which are the leading markets for communications spending, PR services have surpassed overall economic growth over the last decade. Further, in terms of service areas, the marketing and brand communications segment has played a major role in generating revenues for many PR agencies in these markets. In Europe, crisis management has also gained reasonable significance with the phenomenon of corporate restructuring occurring in the majority of the developed nations, as a result of the 2007-2009 economic recession.
With respect to emerging markets for PR, countries such as India and China are expected to witness sustained growth, partly driven by the growing democratization, liberalization, and globalization trends witnessed by these countries. MNCs in these nascent markets are therefore spending more to communicate with regulatory authorities, validate their authenticity to politicians, attract employees, connect with consumers and prove their standing with the capital markets.
The research report titled “Hi-Tech PR Firms: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Europe (Ireland, Italy, Russia and UK), and Asia-Pacific (Japan, China, and India). The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
Global Industry Analysts ©
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