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Green Technologies - Global Outlook

  • ID: 1089919
  • Report
  • January 2012
  • Region: Global
  • 311 Pages
  • Global Industry Analysts, Inc
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The global outlook series on the Green Technologies Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 73 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends, issues and demand drivers. Regional markets briefly abstracted and covered include United States, Canada, Japan, Europe (France, Germany, Greece, Italy, Norway, Poland, Russia, Slovakia, Spain, the Netherlands, the UK, and Sweden), Asia-Pacific (Australia, China, Hong Kong, India, New Zealand, Philippines, South Korea, Taiwan, Thailand, Malaysia and Vietnam), Middle East & Africa and Latin America (Argentina, Brazil and Mexico).

The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses and contact details of 1,015 companies worldwide.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

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Green Technology: A Reinvention of the Use of Resources to
Create a Sustainable Economy 1
Environmental Concerns Drive Green Technologies 1
Investments - Critical for Green Development 2
Venture Capital Investments Continue to Improve 3
Table 1: Global Green Technologies Market (2009): Percentage
Share Breakdown of Value of Venture Capital Investments by
Sector 4

Table 2: Global Green Technologies Market (2009): Breakdown
of Number of Venture Capital Deals by Sector 4
Standard Measurement Frameworks - A Key Requirement for Green
Investment 5
A Review of Technologies Under the Green Umbrella 5
Renewable Energy Technologies: The Road Ahead 5
Wind Energy Market Raises a Toast Towards a Bright Future 6
Solar Energy: A Part of the Modern Energy Mix Portfolio 6
Government Participation in Boosting Solar Energy: Critical
to Market Fortunes 8
Will Subsidies Continue? - A Million Dollar Question 8
Green Energy Initiatives to Spur Growth in Solar Thermal
Power Market 9
Global Solar Thermal Power Stations Presently in Operation
(2010) 10
Table 3: World Market for Solar Cells and Modules by
Geographic Region- US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), The Middle East and Latin America
Independently Analyzed with Sales Figures in US$ Million
for Years 2010 and 2015 10
Waxing Importance of Smart Energy Management in the IT
Industry 11
Green IT Ushers in the Era of Sustainable ICT 12
Companies Jumpstart Sustainable IT Planning Processes 12
Table 4: Importance of Green IT Practices: Illustrative
Findings on Percentage of Organizations Formalizing Green
Initiatives 13

Recession Impact In Retrospect 14
Implications of Recession on Renewable Energy 15
Wind Energy - A Key Contributor 16
Table 5: Wind Power Market (2009): Breakdown of New
Installations (in Megawatts) by Country/Region 16
PV Cells & Modules Market Quickly Recovers from Dark Spell
in 2009 17
PV Installations Increase in 2010 17
Green Buildings -Bright Spot Amid Gloom for Construction Sector 18
Green IT Skirts the Recession 19
Green Automobiles Attract Demand Despite Recession 20
What's In-Store for the NGV Market? 20
NGVs: The Most Pragmatic Solution to Reduce Carbon Footprint 21
Table 6: World Market for Natural Gas Vehicles by
Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Natural Gas
Vehicle Population in Units for Years 2010 and 2015 22
Green Chemistry: Growth Fundamentals to Get Stronger in the
Post Recession Period 22

The Need to Report Measure, Monitor & Report Greenhouse Gas
Emissions Drives Business Case for Adoption of Green
Technologies 23
Rising Electricity Consumption & Energy Prices Drives Demand
for Renewable Energy 23
Carbon Credit: An Innovative Approach to Curb GHG Emissions 23
Increasing Role of Public Sector 24
Cost Reductions “Thru” Energy Savings 24
Penchant for “Green” Certified Products Rise 24
Virtualization of IT Infrastructure: The Way to Go for Green IT 25
Greener Computing Now Possible Through the Clouds 25
Increased Demand for Diesel Automotives Offers Growth
Prospects for Biodiesel 26
Green Trend Permeates the Lubricant Oil & Greases Market 27
Decreasing Costs of Wind Energy Generation 27
Green Batteries Demand Reaching to a New Level 28
Oil and Gas Companies to Produce Alternative Energy 28
Overcapacity, Overinvestment will Fan Consolidation Drive 29
Development of Green Technologies - Scene Shifts to Developing
Countries 29
Challenges 30

Green Buildings 31
Green Building Materials 31
Advantages of Green Buildings 32
Reduction in Energy Consumption 32
Reduction of Waste 32
Key Market Drivers 32
Rising Energy Consumption Propels Demand for Green Building
Materials 32
Green Concept Goes Global 32
Market Analytics 33
Table 7: World Recent Past, Current & Future Analysis for
Green Building Materials by Geographic Region - US, Europe,
Asia-Pacific, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009, 2012 & 2015 33
Renewable Energy 33
Solar Power 34
Solar Cells 34
Solar Heating 35
Market Drivers 35
Government Participation in Boosting Solar Energy: Critical
to Market Fortunes 35
World Bank Also Plays Active Role in Solar Energy Sector 36
Developed Nations Lead the Market While Developing Nations
Drive Growth 36
Need to Achieve Grid Parity to Drive Future Growth 37
Key Market Share Statistics 38
Table 8: Global PV Market (2000, 2005 & 2010): Cumulative
Installed PV Power by Region (In MW) 38

Table 9: Worldwide PV Market (2010): Cumulative Installed
PV Power in MW by Leading Nations 38

Table 10: World PV Cell Production (2010): Percentage Share
Breakdown by Country 38
Major Photovoltaic Power Plants 39
Table 11: Worlds Largest Photovoltaic (PV) Power Plants:
As of December 2010 39
Market Analytics 40
Table 12: World Recent Past, Current and Future Analysis
for Solar Panels by Geographic Region- US, Japan, Europe,
Asia Pacific (excluding Japan), and Rest of World Markets
Independently Analyzed by Installations in Megawatts for
Years 2009, 2013, & 2015 40

Table 13: World Solar Cells Production by Type (2008, 2009
& 2010): Percentage Share Breakdown of Production Volume
for Crystalline Silicon Cells and Thin Film Solar Cells 40
Wind Power 41
Impact on Environment 41
Doubly-fed Electric Machine 41
Key Market Drivers 42
Offshore Market to Sail Ahead of Onshore 42
Surging Wind Energy Industry Fans Demand for Wind Turbines 42
Wind Energy Research Projects Get a Shot in the Arm 42
Market Share Statistics 43
Table 14: Worldwide New Capacity Installations in the Wind
Energy Market: 2001-2010 (Capacity Additions In Megawatts) 43

Table 15: Worldwide Leading Countries for New Capacity
Installations in Wind Energy Market (2010) - China, US,
Spain, Germany, India, France, Italy, Canada, UK, Portugal,
and Others (Capacity Additions In Megawatts) 43

Table 16: Worldwide Leading Countries for Wind Energy
Installed Capacity (2010): Percentage Breakdown for China,
US, Germany, Spain, India, Italy, France, UK, Portugal,
Denmark, and Others 44
Market Analytics: 44
Table 17: World Current & Future Analysis of Installed Wind
Energy Capacity by Geographic Region - North America,
Europe, Middle East & Africa, Asia-Pacific (including
Japan), and Latin America Independently Analyzed in
Megawatts for Years 2010 through 2015 44
Geothermal Power 45
Advantages 45
Disadvantages 45
Economic Viability of Geothermal Energy 45
Key Market Drivers 46
Share of Geothermal Energy to Expand In the Energy Mix 46
Developed Nations Drive Market Growth 47
Market Share Statistics 47
Table 18: Geothermal Production (2010): Percentage
Breakdown of Electricity Generated from Geothermal Energy
by Country - US, The Philippines, Mexico, Indonesia, Italy
and Others 47
Market Analytics: 48
Table 19: World Recent Past, Current and Future Analysis
for Geothermal Energy by Geographic Region - US, Europe,
Asia-Pacific (including Japan), and Rest of World Markets
Independently Analyzed with Annual Installed Capacity in
Megawatts for Years 2010, 2012 & 2015 48
Hydropower 48
Table 20: Major Under-Development Hydropower Projects -
Ranked by Maximum Capacity of Generation 49
Market Analytics 50
Table 21: World Recent Past, Current & Future Market
Analysis for Hydropower Generation by Geographic Region -
North America, Europe, Asia-Pacific (incl. Japan), Middle
East & Africa, and Latin America Markets Independently
Analyzed with Installed Capacity in MW for Years 2009, 2012,
& 2015 50
Ocean Energy 50
Increasing Investments in Research & Development 51
Europe: Dominates Technology Development 52
Future Looks Bright 52
Types of Ocean Energy 52
Tidal Power 52
Wave power 53
Salt Power 54
Statistical Findings 55
Table 22: Global Ocean Wave Energy Market: Percentage
Breakdown of Technology Adoption by Market Participants 55
Biogas 55
Expanding Applications of Biogas 56
Transportation Industry Shows Interest in Biogas 56
Investment Opportunities in Biogas Sector 57
Table 23: Top 10 Biogas Energy Markets Worldwide (2009):
Breakdown of Biogas Energy Capacities by Country (in MW) 57
Biodiesel 58
Vehicular Emissions 58
The Cost Factor 58
Key Market Drivers 58
Ever-Increasing Petroleum Prices Fueling Demand for Biodiesel 58
Interest in Renewable Fuels Boosts Biodiesel Demand 59
Environmentally Driven Legislation Influences the Market 59
Market Analytics: 60
Table 24: World Biodiesel Market by Geographic
Region/Country - US, Europe and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Gallons for Years 2009 & 2015 60

Table 25: World Biodiesel Market (2010): Percentage
Breakdown of Volume Sales by End-Use Segment - Automobiles,
Mining, and Marine Markets 60
Green IT/Computing 60
Background 60
Virtualization 61
Power Management 61
Power Supply 61
Storage 61
Display 61
Materials Recycling 61
Energy Efficient Displays 61
Telecommuting 61
Key Market Drivers: 62
Green IT Transitions from “Obligation” to “Opportunity” 62
Traditional IT Service Providers Throw Their Hat Into the
Green IT Ring 62
Green Data Centers: The Way of the Future 62
Governments Wield the Iron Fist On Non-Green IT Procurement
Practices 63
Guidelines & Directives Pressurize Adoption 64
Market Analytics: 65
Table 26: World Recent Past, Current and Future Analysis for
Green IT Services by Geographic Region - North America,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2010,
2012 & 2015 65
Hybrid Vehicles 65
Table 27: World Market for Battery Powered Electric Vehicles
(BPEVs) (2010 & 2015): Percentage Share Breakdown of Unit
Sales by Geographic Region 66

Table 28: World Market for Hybrid Electric Vehicles (HEVs)
(2010 & 2015:) Percentage Breakdown of Unit Sales by
Geographic Region 67

Table 29: Leading Hybrid Vehicles in the US (2008):
Percentage Breakdown of Unit Sales by Model - Toyota Prius,
Toyota Camry Hybrid, Honda Civic Hybrid, Toyota Highlander
Hybrid, Ford Escape PHEV, Lexus RX 400h, Nissan Altima
Hybrid, and Others 67
Automotive Powertrain Technologies Migrate Towards
Environmentally Friendly Alternatives 68
Table 30: Environmental Impact of Powertrain Technologies:
Breakdown of Green House Gas Emissions (in g CO2 eq/km) by
Engine Technology 68
Hybrid Powertrains: The Pros & Cons of Successful
Commercialization 69
Table 31: World Full-Hybrid Technology Market (2008 &
2012): Breakdown of Market Penetration by Leading OEM 69
Types of Hybrid Engine 70
Hybrid Electric-Petroleum Vehicles 70
Continuously Outboard Recharged Battery Electric Vehicle (
Hybrid Fuel (Dual Mode) 70
Fluid Power Hybrid 70
Plug-in Hybrid Electrical Vehicles (PHEV) 70
Key Market Drivers: 70
Reduced Environmental Impact of Hybrid Vehicles 70
Challenges 71
Shortage of Raw Materials 71
Impact of Hybrid Car Batteries Used in Hybrid Vehicles 71
Green Packaging 71
Green Chemistry 71
Chemical Industry Turns Green 72
Renewable Chemicals 72
Europe Leads Renewable Chemicals Market 73
Environmental Concerns Drive Renewable Chemicals Market 73
Renewable Technologies Gains Critical Mass 73
Food Industry Shows Interest in Renewable Feedstock 74
Investment Scenario in Renewable Chemicals and Industrial
Biotechnology 74
Industrial Biotechnology: The Next Generation Technology for
Developing Renewable Chemicals 74
Biocatalysts Witness Greater Demand from Chemistry Related
Industries 75
Demand for biocatalysts Grows Rapidly in Asia 75
A Straight Talk About the Market's Future 76
Market Statistics 77
Table 32: World Market for Renewable Chemicals by Geographic
Region - US, Europe, and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2010 through 2013 77
Green Nanotechnology 77
State of the Nanotechnology Industry: A Review 77
Nanomaterials & Nanoparticles Witness Robust Activity 78
Table 33: World Market for Nanomaterials (2010): Breakdown
of Annual Revenues in US$ Million by Product Segment -
Nanomaterial Oxides, Nano-Metals, Carbon Nanotubes,
Nanomaterial Clays and Others 79

Table 34: World Market for Nanomaterials (2010): Percentage
Breakdown of Annual Revenues by End-Use Sector -
Electronics, Healthcare, Construction and Others 80

Table 35: World Market for Nanomaterials (2010): Percentage
Breakdown of Annual Revenues by Geographic Region/Country -
for US, Japan, Western Europe, Asia-Pacific (excluding
Japan) and Rest of World 80
Focus on Improved Performance to Bring New Manufacturing
Methods for Nanomaterials 80
Research & Development - The Nanotechnology Lifeline 81
US, EU and Japan - Spearheading Nanotech R&D Revolution 81
National Initiatives Promote R&D Efforts in Rest of World 82
Government Bodies & Venture Capitalists Fuel Research
Initiatives 82
Market Statistics 83
Table 36: World Market for Products Incorporating
Nanotechnology by End-Use Sector - Chemicals, Automotive,
Aerospace & Defense, Semiconductors & Electronics, Pharma &
Healthcare, Food, and Other End-use Markets Independently
Analyzed with Revenues in US$ Billion for the Years 2010
and 2013 83
Review of Select Nanotechnology Sectors 84
Nanotools 84
Nanofilms 84
Nanocatalysts 85
Table 37: World Market for Nanocatalysts by End-Use
Application - Refinery, Petrochemical, Pharmaceuticals,
Chemical Industry, Food Processing, Environmental
Applications, and Other Markets Independently Analyzed with
Sales in US$ Million for Years 2010 and 2013 86
Carbon Nanotubes 86
Table 38: World Market for Carbon Nanotubes (2010):
Breakdown of Annual Sales Figures (in US$ Million) by
Product Segment - Single Walled Carbon Nanotubes and Multi
Walled Carbon Nanotubes 88

Table 39: World Market for Carbon Nanotubes (2010):
Percentage Breakdown of Dollar Sales by Geographic
Region/Country - US, Europe, Asia-Pacific (including
Japan), and Rest of World 88
Nanocomposites 88
Table 40: World Market for Nanocomposites (2010): Breakdown
of Annual Consumption in Million Pounds by Geographic
Region - USA, Europe, and Rest of World Markets 89

Table 41: World Market for Nanocomposites (2010): Breakdown
of Annual Consumption in Million Pounds by End-Use Segment
-Packaging, Building & Construction, Electronics &
Electrical, Automotive and Others 90
Nanomagnetics 90
Table 42: World Market for Nanomagnetics (2010): Percentage
Share Breakdown of Dollar Sales by Product Segment 91

Table 43: World Market for Nanomagnetics (2010): Percentage
Share Breakdown of Dollar Sales by En-Use Sector 91

Environmental Protection Agency (US) 92
The Clean Tech Institute (US) 92
The Clean Technology and Sustainable Industries Organization (US) 92
European Committee of Environmental Technology Suppliers
Association (Belgium) 92
Green Technology Alliance (US) 93
The Environmental Industry Associations (US) 93
Renewable Energy Association (UK) 93
International Green Energy Council (US) 93
World Green Building Council (Canada) 94
The U.S. Green Building Council (US) 94





Market Overview 124
Green Technology in the US: A Review 124
Creating Suitable Framework for Green Technology Industry 124
Venture Capital Funding Improves after a Temporary Lull 125
Investments in Renewable Energy Technologies On the Rise 125
Wind Energy Industry 125
Table 44: Leading US States by Percentage of Power Generated
From Wind (2009) 126

Table 45: Largest Wind Farm Projects in the US (2010) 126
US Solar Photovoltaic Market 127
Table 46: US PV Market (2010): Percentage Share Breakdown of
PV Installed Capacity by Segment 127

Table 47: PV Installations in the US (2010): Breakdown of
the Annual Installed PV Capacity by State 128

Table 48: US Solar Cells Market (2010): Market Share
Breakdown of Cell Production by Leading Players 128
Outlook 128
Emerging Solar Thermal Technologies to Fulfill Future
Energy Requirements 129
Decreasing Importance of Geothermal Energy 130
Expanding Size of the Hybrid Vehicles Market 130
High Time to Focus on Renewable Energy 130
Market Trends 131
Escalating Market for Green Building & Green Building Materials 131
Energy Efficiency Remains a Dominating Factor For the US
Companies to Adopt Green IT Policies 132
Government Initiatives Will Promote PV Market in the US 132
Expanding Market for Small Wind Turbines in US 133
Thin-Film Cells to Drive Solar-Cell Market 133
Price Declines to Promote New Installations 134
Biodiesel - Regulations Create Opportunities 134

2. CANADA 135
Canada: High on Winds 135
Table 49: Wind Energy Market in Canada (2009): Breakdown of
Installed Capacity (In MW) by leading Province -Ontario,
Quebec, Alberta, New Brunswick, Saskatchewan, Prince Edward
Island, Nova Scotia, Manitoba, British Colombia and
Newfoundland and Labrador 135
Solar Energy to Grow in Canada 135
Table 50: Canadian PV Market (2010): Breakdown of Annual PV
Power Installed (MW) by Application 136
Canada to Invest in Solar Energy 136
Government Initiatives Over the Years 137

3. JAPAN 138
Green Energy 138
METI Subsidizes Green Tech Initiatives 138
Renewable Energy 138
Wind Energy 139
Solar Energy 139
Table 51: Japanese Leading Solar Cells Producers (2010):
Percentage Market Share Breakdown for Q-Cells, Sharp
Electronics, Suntech Power and Others 140

Table 52: Japanese Solar PV Market (2010): Percentage Share
Breakdown of Annual Installed PV Power by Installation Type 140

4. EUROPE 141
Market Overview 141
Environmental Technology Gaining Importance 141
Table 53: European New Nominal Installed Capacity by Energy
Source (2010): Percentage Share Breakdown of Nominal
Installed Capacity for Wind Power, Gas-Fired Power Stations,
Photovoltaics, Oil, Coal-Fired Power Stations, Hydro,
Biomass, CSP, and Nuclear Power 141
The Green Certificates System Catching Up with Europe 142
EC's New Proposals for Promoting Green Energy 142
Wind Energy Market 142
Table 54: Wind Power Capacity Increase in Europe
(2009-2020): Percentage Share Breakdown by Leading
Countries - Germany, Spain, UK, France, Italy, Poland,
Sweden, The Netherlands, Greece, Iceland and Others (In GW) 143

Table 55: EU Electricity Production from Wind Energy
(2000-2030): Annual Breakdown by Methods -Onshore and
Offshore (In TWh) 144
Solar PV Market 144
Table 56: European PV Market (2010): Breakdown of
Cumulative Installed Capacity In MW by Select Country 145
Status of PV Tariffs and Related Subsidies in Select EU
Countries 145
Green Building Market 147
Green Building Market - Drivers and Restraints 148
Future Expectations 149
Europe - A Major Producer and Consumer of Biodiesel 149
In Car Green Technologies and their Potential 149
Table 57: Green Technology Market in Europe (2007 & 2015):
CO2 Emission Reduction Potential (in gm/Km) and Penetration
Rate in Percentage for In Car Green Technologies - Tire
Pressure Monitoring System, Natural Gas Vehicles, Plug-in
Hybrid Electric Vehicles, Electric Vehicles, Micro Hybrids,
Downsizing, Turbo Charging, Gasoline Directive, Dual Clutch
Transmission, Flex Fuel, Automated Manual Transmission, and
Electric Power Steering 150
Market Trends 151
Solar Photovoltaic Segment Witnesses Exponential Growth 151
Expanding Size of the European Solar Thermal Industry 151
Increasing Demand for Green Buildings 151
Increasing Importance of Biofuels 152

4a. FRANCE 153
Promising Developments in Green Tech 153
An Overview of Wind Energy Sector 153
Solar Usage in France 153
Table 58: French Solar PV Market (2010): Percentage Share
Breakdown of Annual Installed PV Power by Installation Type 154
Governmental Support and Funding 154
Marine Energy 155

4b. GERMANY 156
Green IT Sector: Market Overview 156
Table 59: German Renewable Energy Electricity Production
(2010): Percentage Breakdown of Distribution of Renewable
Energy Electricity for Wind, Hydro, Biogas, Bio energy Solid,
Photovoltaics, Bio energy Liquid and Geothermal 156
German Wind Energy Market 156
New Renewable Energy Law Spurs Wind Energy Expansion 157
German Solar Market 157

4c. GREECE 158
Wind Energy Market 158
Solar PV Market 158

4d. ITALY 159
Zeroing In on the Benefits of Green Energy 159
Table 60: Wind Energy Market in Italy (2009): Percentage
Share Breakdown of Installed Capacity (In MW) by Leading
Regions 159
Solar PV Market 160
Table 61: PV Power in Italy by Application (2010): Percentage
Share Breakdown of Cumulative Installed PV Power by Off-Grid
Domestic, Off-Grid Non-Domestic, Grid-Connected Distributed,
Grid-Connected Centralized Installations 160

4e. NORWAY 161
Energy Mix in Norway 161

4f. POLAND 162
Factors Facilitating Growth of Renewable Energy in Poland 162
Wind Energy and Biomass Leads Renewable Energy Market 162
Table 62: Operating Wind Farms (>20MW) in Poland (2009): By
Capacity (In MW) 163

4g. RUSSIA 164
Opportunities for Green Buildings in Russia 164
Role of Government 164
Russian Solar Sector 164

4h. SLOVAKIA 165
New Legislation to Support Renewable Energy Sources 165

4i. SPAIN 166
Wind Energy Market 166
Solar Market 166
Table 63: PV Power in Spain by Application (2010) -
Percentage Share Breakdown of Cumulative Installed PV Power
by Off-Grid and Grid-Connected Installations 167

Taking a Crack at Green Energy 167

Government Incentives to Promote Green IT Strategies 168
Wind Energy Market 168
Solar Market 168
Table 64: PV Power in the United Kingdom by Application
(2010) - Percentage Share Breakdown of Cumulative Installed
PV Power by Off-Grid Domestic, Off-Grid Non-Domestic and
Grid-Connected Distributed Installations 169
Fast Adopting the Green Building Concept 169
Government Subsidies For Energy Conservation 170

4l. SWEDEN 171
Wind Energy Scenario in Sweden 171

Asia-Pacific to Witness Increased Activity in Green Development 172
Asia Pins Great Expectations on Green IT 172
Wind Energy Industry 173
PV Market - An Overview 173
Table 65: Asia-Pacific PV Market (2010): Breakdown of
Cumulative Installed Capacity In MW by Country 174
Green Exports - Promising Business for Developing Economies 174

Demand for Single National Strategy for Green Technologies 175
Australian Wind Energy Market 175
PV Market - An Overview 175
Table 66: PV Power in Australia by Application (2010) -
Percentage Share Breakdown of Cumulative Installed PV Power
by Off-Grid Domestic, Off-Grid Non- Domestic, Grid-Connected
Distributed and Grid-Connected Centralized Installations 176

5b. CHINA 177
Overview 177
China - The New Leader in Renewable Energy 177
Wind Power as a Case in Point 177
Wind Energy 178
Solar Energy Market 178
PV Industry Receives Heavy Blow from Recession, Government
Comes to Rescue 178
Chinese Solar Industry Outweighs Japan in Solar Production 179
China Poised to Become Major Solar Energy Consumer 179
Government Policies for Long Term Growth of PV Industry 180
Competition from Traditional Energy Sources - A Major
challenge for Renewable Energy Sector in China 180
Green Car Market to Zoom Ahead 181
Chinese Automakers to Add Eco-friendly Vehicles in Product
Lineup 181
China Joins Hands with Germany for Green Technologies 182

5c. HONG KONG 182

5d. INDIA 183
Investments Surge In Green Tech Industry 183
Government Initiatives for Green Buildings 183
Government Impetus Increasing in Renewable Energy Sector 183
Land Inadequacy - Problem for Renewable Energy Projects 184
Wind Energy 184
Green Chemistry 185
Solar PV Industry in India: A Quick Primer 185
Table 67: Solar PV Modules Production in India by Technology
(2010): Percentage Breakdown for Crystalline silicon (C-Si)
and Thin Film or amorphous silicon (a-Si) 186

Green Buildings on High Momentum 187


Market Overview 189
Dedicated Efforts to Develop Environmental Market 189
Environmental Concerns Pushing Renewable Energy Development 189
Korea Accelerates Pace of Development in Green Energy 190
Investment Plans for Renewable Energy 191
Government Frames Policies to Support Green Technologies 192
Fund Allocation for the Green Growth Strategy 192
Implementation of Five-Year Plans for Green Growth 192
Establishment of Science and Technology Council for Green
Growth 193
Major Players Invest in Green Tech 193
Promotion of Green Partnerships 193
Policy Strategies for the Development of Green Technologies
and Industries 194
Solar Energy Market 194
Table 68: PV Power in Korea by Application (2010) -
Percentage Share Breakdown of Cumulative Installed PV Power
by Off-Grid Domestic, Off-Grid Non-Domestic, Grid-Connected
Distributed and Grid-Connected Centralized Installations 195
The Solar Scenario: Increasing Government Support 195
Green Buildings - Growth Avenue for Construction Sector in
Korea 195
Table 69: Energy Consumption in Korean Building Market
(2010): Percentage Share Breakdown of Energy Consumption
in Residential Buildings by Application 196

Table 70: Energy Consumption in Korean Building Market
(2010): Percentage Share Breakdown of Energy Consumption
in Commercial Buildings by Application 196

5h. TAIWAN 197
Focus on Renewable Energies 197
PV Industry Poised for Strong Growth, Post Recession 197
Government Incentives in Taiwan: A Quick Review 198

5i. THAILAND 199
Table 71: Grid Vs. Solar Electricity in Thailand: 2000-2020 199

5j. MALAYSIA 200
Malaysia Aims to Increase Investments in Green Technologies 200

5k. VIETNAM 200
Lack of Private Sector Participation Hampers Progress on Green
Technology 200


Investor Plunge into the Green Tech Market 201
Carbon Trust and Qatar Investment Team Up for Clean Energy 201
Saudi Arabia Joins Hands with Sweden for Green Technologies 201

Creating Platform for Green Energy 202

Wind Energy in Latin America - A Review 202

Grant for ‘PREMER' Project on Renewable Energy 203

7b. BRAZIL 204
Hydropower Market 204
Wind Energy 204
Table 72: Leading Wind Farms in Brazil (2009): Breakdown by
Capacity Installations (In MW) 204

7c. MEXICO 205
Cap-and-Trade System to Reduce Emissions in Mexico 205
Solar Electricity in Mexico 205
Table 73: PV Power in Mexico by Application (2010) -
Percentage Share Breakdown of Cumulative Installed PV Power
by Off-Grid Domestic, Off-Grid Non-Domestic, and
Grid-Connected Distributed Installations 205

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Reinvention of the use of resources to create a sustainable economy is being driven by rising environmental awareness across the world against a backdrop of ongoing environment-related issues, such as energy resource depletion, and global warming. Renewable power generation is poised to emerge into a major sector in the green technologies industry worldwide. Given the exponential growth in world population, energy demand continues to soar across the globe, forcing nations to largely depend on fossil fuels for energy generation. This heavy dependence on fossil fuels for generating energy is creating serious environmental issues such as depletion of natural energy resources, increase in carbon footprint, and global warming. Also, rising costs of conventional power-generation fuels, such as natural gas and coal, and stringent emissions regulations are leading to heightened interest in renewable power technologies.

With fossil fuels causing irreparable damage to the fragile ecosystem, the transition towards cleaner and greener energies is presenting immense opportunities for green technologies in the energy sector. Wind, solar and geothermal power sources are poised to witness robust gains in the upcoming years. Technology developments in photovoltaic cells and wind turbines, coupled with government incentives will strengthen the role played by renewables in the energy mix portfolio in the future.

Renewable chemicals represents another major sector wherein innovations in industrial biotechnology processes and feedstocks continue to spur growth. With the traditional chemical industry coming under the scanner, companies, government, and academic institutions are pouring in funds and expertise to support research and development in new and renewable feedstocks. Use of renewable raw materials in production of chemicals, such as, plant based sources, enzymes, vegetable oils, fatty acids and microorganisms, is attracting immense interest given its potential in reducing the chemical industry’s much debated and resented impact on human health and environment. A key area of focus is to replace costly chemical production processes with cheaper, environmental friendly, sustainable bioproduction processes with interestingly new chemistries. As a result, renewable resources for manufacturing polymers and chemicals for meeting their social and environmental responsibility as well as eliminating or reducing hazardous substances are gaining prominence.

Green technologies has also cast their spell on the automobile sector with automotive manufacturers, including the top-league automakers investing significantly in green practices and concepts in automotive manufacturing. Venture capitalists too have shown marked keenness in investing in cost-effective and environmental friendly technologies for producing hybrid/electric/solar powered vehicles for new-age transportation. In fact, green transportation technology was one of the major beneficiaries of calculated investments made by venture capitalists during the recession. Not only automotive manufacturers and venture capitalists, even environmentalists and lawmakers across the globe have been voicing their opinion in favor of such eco-friendly vehicles, which opens up a world of oopoirtunties for green technologies.

In the corporate world, the meteoric rise of environmentalism is steadily promoting environmentally responsible and sustainable corporate behavior worldwide, thereby driving increased adoption of green IT practices in enterprises. Continued focus is expected to be shed on short-term, basic green IT projects, and policies aimed at enhancing energy efficiency and cost reductions. Contrary to the popular perception that the recent economic crisis pushed green IT practices and investments into the backburner, investments and interest among organizations on environmental friendly practices and green IT technologies actually increased in a bid to save costs and improve competitive advantage by enforcing brand loyalty.

Finally, the most far reaching impact is expected to be wielded by “Green Nanotechnology”. Nanotechnology is now widely perceived to be a "green" industry with nanotechnology increasingly being used to improve the sustainability of manufacturing processes. For instance, by modifying engineering practices at a molecular scale, the technology reduces raw material/energy consumption, reduces wastages, and pollution otherwise generated by conventional manufacturing techniques and processes. The ability to manipulate matter at a nanoscale level will significantly help reduce toxicity of manufacturing processes. As a case in point, nanotechnology in electronics manufacturing can reduce the use of water, solvent and lithography thus reducing the resource-intensiveness burden of the consumer electronics. The technology therefore is increasingly perceived to be important for its role in providing a green path to an environmentally sustainable and clean economy.

Global Industry Analysts ©
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