|
|
 |
|
Viewing report
|
|
|
|
Global Packaged Food: Impact of Past Economic Downturns on Impulse and Indulgence Food
Euromonitor International, May 2009, Pages: 85
Global Packaged Food: Impact of Past Economic Downturns on Impulse and Indulgence Food market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Key Findings:
- Falling employment levels tend to depress demand for snacking during work commutes, which has a particular impact on sweet and savoury snacks sales.
- Health considerations continue to matter for consumers despite economic volatility, as seen with the resilience of snack bars in both developing and developed regions alike.
- Manufacturer or retailer led price promotions have been to shown to help insulate sales for both specific brands and entire categories, as seen with biscuits.
- Retail volume sales of Impulse and Indulgence Food tend to be highly sensitive to economic volatility given consumers generally view them as non-essential food items.
- An economic downturn does not mean manufacturers should cease to innovate. New products leveraging health, convenience and nostalgic flavours can continue to do well.
- Chocolate confectionery tends to be most sensitive to economic slowdown due to relatively high prices, but this can also be a unique selling point
- Ice cream sales are more dependent on weather conditions than economic factors. Hot summers generally insulate retail volumes against the effects of an economic downturn.
- Longstanding trends for premiumisation are not always affected as stressed consumers seek out affordable luxuries during periods of economic and political uncertainty.
Customers who bought this item also bought
Global Packaged Food: Impact of Past Economic Downturns on Staple Food Items
Cocoa - Global Strategic Business Report
Meat (Fresh And Processed) - Global Strategic Business Report
Gelatin - Global Strategic Business Report
Functional Foods and Drinks - Global Strategic Business Report
Seafood (Frozen, Canned & Fresh) - Global Strategic Business Report
Herbal Supplements and Remedies - Global Strategic Business Report
Fatty Esters - Global Strategic Business Report
Food Additives - Global Strategic Business Report
Seeds - Global Strategic Business Report
|
|
|
|
