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Effectively Selling Medical Devices in Central and Eastern Europe 2009
Espicom Business Intelligence Ltd, Oct 2009, Pages: 285
This report will help you to understand the market and opportunities in Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia and Slovenia.
Executive Summary
Evaluate and exploit the potential of key markets!
The medical device and equipment markets of Central Europe are import-dependent and expanding, and represent many opportunities. However, those charged with marketing and selling products are faced with very diverse operating environments, purchasing practices and cultural challenges.
Understanding the difference makes all the difference!
There are a number of variations commercial and business planners needs to take into account:
Can you sell directly or do you need agent representation?
How do you get your product registered?
How big is the market?
Is it reliant on imported equipment?
This business development guide is essential for everyone involved in sales and marketing
Effectively Selling Medical Equipment in Central Europe (published October 2009) is a new, 285+ page guide which will be of value to everyone involved in business planning, marketing and sales. It is essential for those new to the industry and provides a valuable aide memoire for experienced campaigners. Most importantly the principles and knowledge are relevant and timely for all companies from blue-chip multinationals to small/medium enterprises.
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