This report examines the trends and opportunities in the Canadian credit card industry. It estimates the size of the market and analyzes the top players and their strategies. It also presents an overview of the Canadian banking and payments systems. This report also examines:
- The major issues affecting the industry and analyzes their possible impact, including the state of the economy, credit quality trends, and proposed legislative and regulatory changes - Canadian views on credit, from both lender and consumer perspectives, and how those attitudes affect product performance and new product potential - Population trends in Canada and how those might offer opportunities to lenders - An in-depth look at Canadian consumer attitudes towards credit and debit cards, including advertising and direct mail and rewards programs
