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Electric Cars in the United States 2009

Mintel, Sep 2009, Pages: 85


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This report explores the electric car market in the US. It provides insight into the external and internal factors affecting future electric car sales, promotional campaigns, and industry innovations, and covers five electric car segments: parallel hybrids, series hybrids, power split hybrids, extended range plug-ins and pure electrics.

Specific questions that are answered in this report include, but are not limited to, the following:

- What do the major manufacturers have planned for the development of electric vehicles?
- What effects do rising gasoline costs and the economic downturn have on the overall market?
- How will cost constraints affect price of the electric vehicles?
- What is being done to update the country’s infrastructure in preparation for the future availability of plug-in electric vehicles?
- What are the different segments of electric cars, and where are companies focusing their production?
- How will the grants issued by the government for the development of electric vehicles contribute to future growth?
- What types of advertising and promotion are companies using to introduce the consumer to electric car technology?
- Who are the prospective electric buyers? What are their habits, opinions, and concerns regarding electric vehicles?



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