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Ethnic Foods in the United States 2011
Mintel, Jan 2011, Pages: 143
An increasingly diverse population, a resurgence in cooking thanks to consumer cost-cutting measures, and a growing interest in international foods due to travel and cooking shows, as well as increases in ethnic menu items helped the ethnic foods market grow in 2010. This report focuses on Mexican/Hispanic, Asian, and Indian food in the sales data, and analyzes 16 ethnic food types in consumer data.
This report discusses the key trends driving the ethnic foods market. In addition to presenting sales data by segment, supplier, and brand, the report considers a range of topics, including:
- The size of the ethnic foods market and growth forecast through 2015
- Which up-and-coming segments offer the greatest growth opportunities?
- What retailers can do to bolster sales of ethnic foods?
- A spotlight on two brands - Kikkoman and Near East - and the different approaches they’re taking to build a strong brand identity
- Leading characteristics of some of the newly released products on the market
- Distinctions between consumer trends in ethnic food consumption at home and trends in restaurants
- Which consumer groups offer the greatest potential for expanding consumption of ethnic food—not only with “from-scratch” ingredients, but also kits where consumers add their own meat, as well as fully prepared meals.
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