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How to Create a Personal Brand as a Bankruptcy Lawyer Using Social Media, Speaking Engagements and Published Articles as a Way to Make a Name for Yourself
ExecSense, Oct 2009, Minutes: 96
In How to Create a Personal Brand as a Bankruptcy Lawyer, the analyst examines specific ways to use speaking engagements, published articles, and social media web sites as a way to establish yourself as a thought leader to clients and colleagues. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand how to go about sharing your thought leadership in each of these areas and the best ways to establish yourself as a personal brand in the area of bankruptcy law (apart from/in addition to that of your firm).
Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by Marla McCutcheon, an expert at helping bankruptcy lawyers create a personal brand, and focuses on:
- Everything you need to know in 96 minutes about how to create a personal brand for yourself as a bankruptcy lawyer by sharing your thought leadership in speaking engagements, published articles and social media web sites
- The 10 questions that are asked the most by bankruptcy lawyers with respect to how to create a personal brand for themselves apart from or in addition to that of their firm
- Specific suggestions for bankruptcy lawyers on the best venues for speaking engagements, legal publishers and social media web sites to feature your thought leadership
- Surefire methods for getting your content/presentation/speech into these channels and ways to increase your exposure
- Case studies of other bankruptcy lawyers that have had success creating a personal brand for themselves and important lessons learned
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