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What Marketing Executives Need to Know About Google’s Ad Exchange
ExecSense, Oct 2009, Minutes: 60
“What Marketing Executives Need to Know About Google’s Ad Exchange” is a time efficient way to be in-the-know on this new trading pool for display ad inventory and learn how to capitalize on the platform’s key features. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand the key features of the new exchange, including real-time bidding and impression attributes such as geographic location or the presence of advertiser cookies.
Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by an expert on Google’s new ad exchange and the impact on marketing executives, Mary Targia, and focuses on:
- Everything you need to know in 60 minutes about Google’s new ad exchange and how to capitalize on the platform’s key features
- Perspective on the similarities and differences with Yahoo’s Right Media and how to take advantage of new features such as real-time bidding that have never before been available
- The 10 questions being asked the most by marketing executives about Google’s Ad Exchange
- Case studies of how other marketing executives are already using Google’s ad exchange and important lessons learned
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