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Fast Casual Restaurants in the United States 2009
Mintel, Sep 2009, Pages: 113
While its heady growth days may be behind it, the fast casual segment continues to outperform the restaurant industry as whole, and remains poised for growth. However, with respect to withstanding the pressure of the recession, and competing for added guest traffic, not all players are created equal. This report provides thorough and unique competitive market analysis, drilling down to provide the insights market participants need to prepare for the future. Issues raised in the report include, but are not limited to:
- Where is the menu introduction momentum: breakfast, comfort fare, healthfulness or something else? Does the introduction align with the restaurant brand?
- Do smoothie lovers have a restaurant preference? What about Mexican or Asian food lovers?
- What can current same-store sales comparables tell us about the future?
- How are ethnic, traditional American, and bread-based chains faring?
- Is there really a difference between QSR and fast casual?
- Which brands attract which guests, and for what reason?
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