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In-car Entertainment in the United States 2009
Mintel, Sep 2009, Pages: 85
This report explores the in-car entertainment market in the US. It provides insight into the external and internal factors affecting automotive audio and video component sales, consumption and trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
- What effects does the decline in new car sales and the economic downturn have on the overall market?
- How do recent state and local bans on cell phone use and in-car text messaging affect the in-car entertainment market?
- How does the increase in used auto sales affect the sale of in-car entertainment components?
- How are automakers affecting the in-car entertainment aftermarket by an increased reliance on all-in-one delivery systems like Ford’s Sync system or Chrysler’s UConnect?
- What segments of the in-car entertainment market are stagnating, and what can be done to increase activity?
- What companies are driving innovation in their segments, and how can others learn from their success?
- What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?
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