High Potential Market for Ultrasound in Veterinary Practices in Italy
Data Information Intelligence GmbH, October 2008, Pages: 67
This is the most comprehensive European market report assessing the market potential for imaging equipment in Veterinary practices. The report enables a thorough understanding of the overall size of the veterinary imaging market including the level of digitalization and the potential for future imaging installations. It enables to forecast own sales potential at segment level (small medium large practices, companion animals, production animals, horses) and to direct sales forces to the most attractive segments. The research does not only show supplier shares but also disctributor shares in order to support optimizing of sales channels. Furthermore the report informes about most often used information sources: how do vets inform themselves about imaging product to optimize marketing costs. Finally the research investigates available budgets, how much money do veterinarians want to spend and the optimal product bundles to support price/product policy.
Executive Summary
dii is an international marketing consulting company entirely specialized in healthcare markets providing market information and support to strategic market decisions. In cooperation with key industry a European Veterinary Imaging Market Assessment has been realized in 2008 with the objective to investigate the potential for imaging installations in Veterinary Practices. A two step approach has been chosen:
- Step 1: randomized approach of veterinarians to collect data on market structure and segmentation, availability of imaging equipment, reasons for no imaging, level of digitalization, investment plans. Sample at 95% confidence level and 5% confidence interval
- Step 2: only practices with imaging installations or investment plans were selected to investigate: supplier, age, lifespan of equipment, # of examinations, preferred product bundle, supplier selection criteria, motivation for digitalization, information sources and purchasing channels, budget availability, sample of minimum 100 practices in large countries. All data is presented in Excel and Word. Excel addresses all quantitative questions at segment level, including all volume projection scenarios and statistical detail, Word presents the key data and provides an interpretation of general business implications
Universe and Sample Composition
Overview: Installed Base - US, X-ray, Installations
Overview: Market Potential: Ultrasound, X-ray, PACS, PMS
Veterinarians in Private Practice, # and % of Veterinary Practices
Vets, Examination Rooms and Animal Patients per Institution by Segment
Animals Undergoing Imaging Examinations per Institution by Segment,
Investment Plans per Type of System by Segment, # of Institutions
Investment Plans per Type of Imaging System by Segment, % of Institutions
Overview: Installed Base by Segment - Ultrasound Systems (US)
Manufacturer Market Shares by Segment - US, % of Installations
Supplier Market Penetration by Segment - US, % of Institutions
Supplier Market Shares by Segment - US, % of Installations
Age Profile by Segment - US, Range and Quartiles of Year of Installation
Period of Installation (Total) - US, % and # of Installations
Investment Potential in Ultrasound, # and % of Institutions
Investment Plan Details - US, # and % of Institutions
Replacement Potential - US, # and % of Institutions
Investment Plans, Replacement Potential, Investment Trend for 2009 to 2011
Market Development - Installed Base, Investment Plans & Trends
Imaging Examinations per Year by Type and Segment, Mean # and %
Trends in Imaging Examination Numbers by Segment, % of Institutions
Reasons for No Imaging / No Investment Plans by Segment, % of Institutions
Reasons for No Imaging / No Investment Plans by Type of System, % of Institutions
Key Reasons to Invest in Imaging Equipment by Segment, % of Institutions
Key Reasons to Invest in Information Systems by Segment, % of Institutions
Target Components of Imaging Equipment by Segment, # and % of Institutions
Target Components of Imaging Equipment (Total), % of Institutions
Preference for Product & Service Bundling by Segment, % of Institutions
Supplier Selection Criteria by Segment, % of Institutions
Information Sources by Segment, % of Institutions
Supply Chain by Segment, % of Institutions
Perceived Leading Vendors by Segment, % of Responses
Finance Model by Segment, % of Institutions
Finance Model (Total), % of Institutions
Refinancing by Examination Charges by Segment,
Turnover from US and X-ray Examinations
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