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Confectionery - Scandinavia Industry Guide

Datamonitor, Dec 2010, Pages: 173


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The Confectionery - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Confectionery industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

- Contains an executive summary market values, and segmentation

- Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

- Includes a five-year forecast of the industry

Highlights

Scandinavia comprised of Denmark, Norway and Sweden, contributed $4,140.7 million in 2009 to the global confectionery industry, representing a Compound Annual Growth Rate (CAGR) of 1.5% for the period spanning 2005–09.

Denmark was the fastest growing country with a CAGR of 2.3% over the 2005–09 period.

Sweden is the leading country among the Scandinavian countries, with market revenues of $1,765.3 million in 2009.

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The confectionery market consists of retail sales of chocolate, gum, cereal bars and sugar confectionery. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.



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