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Personal Hygiene in Italy to 2013
Datamonitor, Oct 2009, Pages: 142
This databook provides key data and information on the personal hygiene market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: deodorants, soap and bath & shower products
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights of this title
The market for personal hygiene in Italy decreased at a compound annual growth rate of 0.3% between 2003 and 2008.
The Bath & shower products category led the personal hygiene market in Italy, accounting for a share of 40%.
Leading players in Italian personal hygiene market include Unilever, Bolton Group SpA and Mirato S.P.A..
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the personal hygiene market in Italy
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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