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Establishing Case-Specific Web Sites for Certain Types of Litigation to Help Spread Your Message
ExecSense, Nov 2009, Minutes: 73
In Establishing Case-Specific Web Sites to Market Your Litigation Expertise, the analyst examines how litigators are using separate web sites as a way to display their thought leadership on the topic as well as market their expertise in that type of litigation. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to update your knowledge on when and why to set up a separate web site for a particular type of litigation, as well as what type of information to share on that site, as more and more litigators are turning to creating case or topic-specific web sites as an important way to market their litigation expertise.
Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by Leah Min and Tom Gowan of Locks Law Firm, both experts at establishing litigation-specific web sites as a marketing tool, and focuses on:
- Everything you need to know in 60 minutes about establishing case-specific or topic-specific web sites to market your litigation expertise
- The five steps to quickly and easily setting up a separate web site (apart from your law firm’s web site), what type of domain name works best, getting your site listed in search engine results for key search terms, and other easy-to-implement tips and tricks that will increase your exposure
- What type of content to have on your web site and how to make the content not look like an advertisement but rather a display of your thought leadership on the topic
- Case studies of other lawyers that have had success with establishing case-specific web sites and why it has worked for them
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