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How to Use YouTube as a Public Relations Tool for Your Company
ExecSense, Nov 2009, Minutes: 60
In How to Use YouTube as a Public Relations Tool for Your Company, the analyst examines how to generate online buzz about your company by creating interesting and impactful video clips that feature your product/service. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to be in-the-know on what makes a video become viral and creates enough of a stir to get hundreds of thousands of people to want to view it, as YouTube has emerged as a cost effective way to connect with customers in a new, innovative way.
Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by an expert on creating viral videos on YouTube, Jim Greenberg, and focuses on:
- Everything you need to know in 60 minutes about how to create a viral video on YouTube that directly or indirectly highlights your company, product or service
- A step-by-step plan for generating an idea for the video, producing the video, then promoting it online to start to generate buzz about the video
- The 5 most important characteristics of what makes for an especially successful YouTube video clip
- The 10 most important questions asked by public relations executives about how to capitalize on YouTube as a PR tool
- Case studies of other companies that have had success on YouTube, what made their videos successful and important lessons learned
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