The primary objective of this research is to measure the preferences of automotive replacement parts and purchase channels among U.S. automotive technicians in the United States (U.S.). In addition to the primary objective, we have also measured the automotive aftermarket distribution channels as perceived by U.S. automotive technicians. Lastly, we have also attempted to determine what factors influence U.S. automotive technicians’ decisions as to where or how they purchase automotive aftermarket replacement parts.
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