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Global Energy Drinks 2009
Zenith International, July 2009, Pages: 93
Zenith’s Global Energy Drinks 2009 report provides comprehensive analysis of the world’s leading energy drinks markets. A global market overview provides a full region by region analysis, and regional sections discuss energy drinks trends and consumption patterns in 7 regions.
The report tracks consumption of energy drinks in 57 countries, across 11 years including 6 years historic; plus 5 year forecast to 2013. Also included is a chronology of developments by region throughout 2007 and 2008, ensuring coverage of the latest energy drinks developments.
Zenith's outline findings are that:
- The global energy drinks market grew by 2% in 2008 to reach 3.9 billion litres, up from 2.0 billion in 2003.
- The compound annual growth rate (CAGR) in the 2003-2008 period was 14%.
- Mirroring the fast-paced growth in total energy drinks market volume, consumption per person has likewise risen rapidly reaching 0.8 litres in 2008, up from 0.4 litres in 2003.
- North America is the leading region with a 37% share of global volume, followed by Asia Pacific with 30% share, and West Europe with 15%.
- Asia Pacific was the only region to witness a decline, with volumes falling in 2008 due to a large decline in Thailand.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
Regions and countries covered:
- North America: Canada, USA
- West Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
- East Europe: Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Ukraine
- Latin America: Argentina, Brazil, Chile, Colombia, Mexico, Paraguay, Peru, Uruguay, Venezuela
- Asia Pacific: Cambodia, China, India, Indonesia, Japan, Singapore, Thailand
- Australasia: Australia, New Zealand
- Africa and the Middle East: Algeria, Egypt, Morocco, South Africa, Tunisia, Iran, Israel, Kuwait, Saudi Arabia, Turkey, UAE
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