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Viewing report
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UK Commercial Radio In Numbers: Q2 2009
Grant Goddard, Oct 2009, Pages: 53
The UK Commercial Radio In Numbers report analyses the present and historical performance of the UK commercial radio sector in terms of both revenues and audiences. The report covers analogue and digital commercial radio stations licensed by Ofcom to broadcast terrestrially within the UK.
UK commercial radio revenues are analysed on a quarterly basis for the last five years, as well as on an annual basis from 1990 to date, using both actual and price-indexed values. Revenues are disaggregated into local advertising, national advertising and branded content, accompanied by year-on-year comparisons. Advertising expenditure is analysed by product category and by brand for the final month of the quarter.
UK commercial radio audiences are analysed in the context of the overall consumer market for radio content, by weekly reach, by average hours per listener, by total hours listened and by market share from 1999 to date. Commercial radio listening is analysed by platform, by listening location and by age group, including an analysis of commercial radio’s ‘heartland audience’ of 15-44 year olds. Additionally, the present and historical performances of radio stations serving the UK and the London markets are tabulated by market share.
The audiences of digital radio stations are analysed, as is the commercial radio sector’s share of listening via digital platforms. Additional data is included that analyses consumer sales volumes of radio receiver hardware, as well as DAB radio sales volumes and penetration.
This report is published quarterly to provide the most up-to-date information available for the commercial radio sector in the UK. It offers a snapshot of the sector’s audiences and revenues in an easily digestible presentation format without commentary that employs graphs and tables.
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