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Digital Radio In The UK: Progress & Challenges
Grant Goddard, June 2009, Pages: 71
The Digital Radio In The UK report analyses the progress made to date in the United Kingdom with the migration of radio broadcasting from analogue to digital transmission platforms. It also examines the challenges that need to be overcome in order to successfully complete consumers’ migration from analogue radio to digital radio in the UK market. The report presents data, tables and graphs in a presentation format that together provide a comprehensive snapshot of the market for digital radio broadcasting in the UK.
The report’s overview analyses radio listening by analogue and digital platforms for commercial radio and BBC radio in the UK market. It also documents the growth in personal ownership of Digital Audio Broadcasting (DAB) radio receivers and the growth in sales volumes of DAB receivers.
The report goes on to analyse a range of forecasts published by different agencies regarding digital radio listening and DAB receiver penetration in the UK market, and then compares them with the latest actual data.
The final, most substantial part of the report identifies more than twenty challenges that need to be overcome to achieve successful migration of radio broadcasting from analogue to digital platforms in the UK. Each challenge is presented with relevant supporting data and comments that highlight the most pertinent characteristics of the data.
Challenges identified in this report include:
- Lack of UK consumer awareness of digital radio
- The UK radio industry audience metric is limited to linear radio
- The significant volume of legacy FM radio receivers
- The declining UK market for radio receivers
- The slowdown of DAB radio receiver sales volumes in the UK
- The dominance of the mobile phone market by FM radio receivers
- The existing universal and robust UK coverage by FM radio transmission
- Lack of a financial incentive for FM switch-off
- The delayed rollout of local DAB multiplexes
- Lack of common geographical coverage between existing DAB networks
The report concludes with an estimate of the cumulative cost to date to the UK radio industry of its content and transmission overheads for the DAB radio platform. The report suggests that a complete switchover from analogue to digital radio broadcast platforms is unlikely to happen in the UK within the anticipated timescale.
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