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Solar Employee Purchase Programs: Will Corporate Customers Take It Home?

AltaTerra Research, Nov 2008, Pages: 24


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This is the PV industry’s first report to identify and analyze the emerging trend of solar employee purchase programs. This report should be useful for solar power professionals, especially sales, marketing and business development executives in module manufacturing and installation companies who are interested in generating high-volume residential sales. The report provides an overview of and outlook for such programs, analysis of typical deal structures, a comparison of successful programs, and a framework for starting a program. The report concludes with an outline of a step-by-step approach to market evaluation, operational capacity building, and new-markets business development.


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