|
|
 |
|
Viewing report
|
|
|
|
Auto Advertising: 2010 Outlook - Running On Empty
Borrell Associates Inc., Nov 2009, Pages: 18+
This report is based on Borrell Associates’ Automotive Table (Table A) which monitors the pulse of local ad spending by U.S. auto dealers, dealer associations, and manufacturers. Updated quarterly, the Automotive Table is compiled from numerous data sources, including:
- Dun & Bradstreet.
- The National Auto Dealer Association (NADA).
- The National Independent Auto Dealer Association (NIADA).
- Mannheim Auctions.
- Scarborough Research.
- Internal Revenue Service (IRS).
- The Bureau of Transportation Statistics (BTS).
- The Bureau of Labor Statistics (BLS).
- The Television Bureau of Advertising (TVB).
- The Newspaper Association of America (NAA).
- Annual and quarterly Financial information from General Motors, Chrysler, and Ford.
The Automotive Table is used to understand the amount of local advertising spend in your local market. It is used to improve and increase auto ad sales and to understand the local ROI in this important business vertical.
The Automotive Data Table (Table A), U.S. numbers, Q309 is also available. Please contact us for further information.
Customers who bought this item also bought
Automobile Dealers - Global Outlook
2011 Local Automotive Advertising Outlook
Vehicle Financing in the United States 2010
Car Buying in the United States 2011
Automotive Retail in the United States 2009
Car Rental in the United States 2010
Automobile Purchase Process in the United States 2008
Under the Hood in the United States 2010
China's Automotive Distribution Industry Report, 2011-2012
Automotive Accessories in the United States 2010
|
|
|
|
