iKS-Broadband Quarterly – is a regular quarterly report that covers short-term trends in the Ukrainian broadband market and quickly follows all market changes.
This series targets constant monitoring of the changing market situation and covers:
- Market volume and growth both in monetary and subscriber terms; - Market structure by players, technologies, types of subscribers; - Operators’ marketing activity: product and price offers, activities; - Main trends in BB market;
The advantages of this form of research (quarterly report) are regularity and a quick update period. This information can be efficiently used when making management decisions.
According to the reports estimations, the absolute index of broadband internet access revenue volume totaled 530 million UAH in the 1Q 2009. At the same time broadband internet access revenue growth rates dropped by 4,1% or 19.1% of point compared to 4Q/2008. A number of factors affected the changes in Ukrainian broadband access market dynamics.
Primarily they are:
- Low rates of customers' growth due to general economic instability - Reduction of ARPU as a result of stable tendency to increase private users' share in general customer's base
