This brief discusses trends among both the consumer and physician populations in the UK, as well as an exploration of the government''s changing policies regarding the use of technology in healthcare. The brief analyzes the impact of these trends on the eBusiness strategies of pharmaceutical companies operating in the UK market. Benefits of the brief: * Assists in planning market specific strategies by providing data regarding the use of emerging technologies for work related purposes among UK physicians * Enables marketers to address the unique needs of UK consumers by presenting data detailing the use of Internet and mobile technology for healthcare related purposes among consumers * Discusses the increasing role that the government is taking in driving the use of technology in healthcare and evaluates the implications for pharmaceutical companies
