Contents:

DATAMONITOR HEALTHCARE ACTION POINTS Outline of the brief Three key things you need to know about the eHealth market in the UK Although Internet penetration is fairly high among physicians in the UK, the amount of time that UK physicians spend online is minimal compared to physicians in other countries The NHS’ Pharmacy in the Future will result in growth in the ePrescribing market in the UK, which Datamonitor projects will drive greater use of handheld devices among physicians UK consumers, especially women, would like mobile devices to receive medication reminders, schedule doctors’ appointments and access health related information. However, most consumers do not possess the technology to utilize such services even if they were available THE EHEALTH MARKET IN THE UK Introduction Methodology Physician Internet use in the UK The relationship between physician Internet use, practice type and specialty Patterns of Internet use among UK based physicians UK physician attitudes towards the Internet UK physicians and eDetailing—an immature market with potential ePrescribing—a definite growth area for the UK Physicians and mobile devices—evaluating the opportunity UK consumers and the Internet—healthcare is not currently a priority Factors keeping UK consumers from searching for health related information and services Mobile devices—a potential channel for reaching UK consumers with health related services THE FUTURE DECODED The NHS plan to improve its healthcare services Pharmacy in the Future: improving access to and use of medications is likely to empower patients APPENDIX Datamonitor’s eHealthInsight Business Unit Table of figures Research methodology SPP writing team How to contact experts in your industry