Contents:

CHOLESTEROL AND OTHER CARDIOVASCULAR TESTING CONTENTS 1. METHODOLOGY 1 Study Reliability and Reporting Limitations 1 Disclaimers 2 Quantitative Techniques & Reporting Level 3 2. GLOBAL MARKET OUTLOOK 4 No-Holds Barred Growth 4 Tests Conducted Worldwide 4 Home/OTC Cholesterol Test Kits Market Set for Double-Digit Growth 4 3. GROWTH DRIVERS 5 Aging Population Drives Home Testing Market 5 Extensive Awareness Campaigns for Common People 5 4. GLOBAL IN-VITRO DIAGNOSTIC PRODUCTS MARKET: AN OVERVIEW 6 Growth Trends 7 Established Players Dominate a Fragmented Industry 7 5. CARDIAC IVD MARKET TO GROW 8 6. PRODUCT FACTS 9 A. Lipid Panel Test/Complete Lipid Profile 9 B. Total Cholesterol Test 9 C. HDL Cholesterol Test 9 D. Apolipoprotein B 9 E. Other Apolipoprotein Tests 9 7. POINT OF CARE & HOME CHOLESTEROL TESTING 9 Point of Care (POC) Medical Diagnostics 9 POC Testing Market 10 Development of Home Cholesterol Testing Kits 11 8. CORPORATE DEVELOPMENTS 12 TRICARE Includes Atherotech’s VAP® Test 12 PreMD Receives NSE Letter from US FDA for POC Skin Cholesterol Test 13 Amic Gains License for Roche’s Cardiac Marker 13 Acrongenomics and Molecular Vision Enter into Joint Collaboration Agreement 13 diaDexus and Fisher HealthCare Sign Agreement 14 Home Access Health Launches CheckUp America Cholesterol Panel 14 Beckman Coulter Partners for Cardiovascular Research Project 14 Siemens Acquires Bayer’s Diagnostic Division 15 Response Biomedical Gains Approval to Sell RAMII® NT-proBNP Test 15 Endothelix Obtains FDA Approval for VENDYS® Cardiovascular Test 16 Cholestech Receives CLIA Waived Status for Lipid Profile ALT Test Panel 16 Kellogg Partners with Omron Healthcare and BIOSAFE® 17 Siemens Acquires Dade Behring 17 Inverness Medical Innovations Concludes Cholestech Acquisition 17 QuantRX Biomedical Increases Stake in FluoroPharma **Relevance 18 Celera Takes Over Berkeley HeartLab 18 Inverness Medical Innovations Completes Acquisition of HemoSense 18 LipoScience and BioReference Announce Collaboration 19 PreMD and AstraZeneca Sign Distribution Agreement 19 Cholestech Launches Lipid Profile*ALT Test Cassette 19 Home Access Health Develops an Algorithm for Home Test 20 Cholestech Unveils Innovative Dermatology Kit 20 Beckman Coulter Unveils UniCel® DxI 600 Access® Immunoassay System 20 9. MAJOR PLAYERS 21 AccuTech, LLC (US) 21 Axis-Shield Plc (UK) 21 Beckman Coulter, Inc. (US) 21 F. Hoffmann-La Roche Ltd (Switzerland) 21 Home Access Health Corporation (US) 22 Inverness Medical Innovations, Inc. (US) 22 Biosite, Inc. (US) 22 Cholestech Corporation (US) 22 Polymer Technology Systems, Inc. (USA) 23 Siemens Healthcare Diagnostics, Inc. (USA) 23 10. MARKET ANALYTICS 23 11. THE UNITED STATES 29 Cardiovascular Market: Startling Statistics 29 Cholesterol Testing - NCEP Recommendations Spurs Potential 29 Trends and Issues 30 Innovations Drive the Usage of Cardiovascular Monitoring Systems 30 Sterols and Stanols: Cholesterol-lowering Products 31 Cholesterol POCT Market: An Overview 31 Increasing Cardiovascular Ailments Drive Sales of Home Test Devices 32 12. CANADA 34 13. JAPAN 35 Home Cholesterol Monitoring Kits Market 35 14. EUROPE 36 a. France 39 b. Germany 40 c. Italy 41 d. The United Kingdom 42 e. Spain 43 f. Rest of Europe 44 15. ASIA-PACIFIC 45 16. LATIN AMERICA 46 17. REST OF WORLD 47 EXHIBITS Table 1: Major Regions for Vitro Diagnostic (IVD) Testing in the World - 2004 Table 2: Market Shares of Leading In-Vitro Diagnostics Manufacturers in the World - 2006 Table 3: Market Shares of Global Point of Care Diagnostics Market Segments - 2006 Table 4: Market Shares of Leading POC Cardiac Testing Products Manufacturers in the World - 2004 Table 5: Cholesterol and Other Cardiovascular Test Kits Offered by Leading Companies Table 6: Global Market for Cholesterol & Other Cardiovascular Testing by Region for the Period 2007-2015 (Sales in Million Units) Table 7: Percentage Breakdown of Global Market for Cholesterol & Other Cardiovascular Testing by Region for the Years 2008 & 2012 Table 8: Global Lipid Panel Test/Complete Lipid Profile Market by Region for the Period 2007-2015 (Sales in Million Units) Table 9: Percentage Breakdown of Global Lipid Panel Test/Complete Lipid Profile Market by Region for the Years 2008 & 2012 Table 10: Global Total Cholesterol Test Market by Region for the Period 2007-2015 (Sales in Million Units) Table 11: Percentage Breakdown of Global Total Cholesterol Test Market by Region for the Years 2008 & 2012 Table 12: Global HDL Cholesterol Test Market by Region for the Period 2007-2015 (Sales in Million Units) Table 13: Percentage Breakdown of Global HDL Cholesterol Test Market by Region for the Years 2008 & 2012 Table 14: Global Apolipoprotein B Tests Market by Region for the Period 2007-2015 (Sales in Million Units) Table 15: Percentage Breakdown of Global Apolipoprotein B Tests Market by Region for the Years 2008 & 2012 Table 16: Global Other Apolipoprotein Tests Market by Region for the Period 2007-2015 (Sales in Million Units) Table 17: Percentage Breakdown of Global Other Apolipoprotein Tests Market by Region for the Years 2008 & 2012 Table 18: Home Cholesterol Monitoring Kits Market in the US: 2007-2010 (Sales in US$ Million) Table 19: Cholesterol & Other Cardiovascular Testing Market by Segment in the US: 2007-2015 (Sales in Million Units) Table 20: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in the US for the Years 2008 & 2012 Table 21: Cholesterol & Other Cardiovascular Testing Market by Segment in Canada: 2007-2015 (Sales in Million Units) Table 22: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Canada for the Years 2008 & 2012 Table 23: Home Cholesterol Monitoring Kits Market in Japan: 2007-2010 (Sales in US$ Million) Table 24: Cholesterol & Other Cardiovascular Testing Market by Segment in Japan: 2007-2015 (Sales in Million Units) Table 25: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Japan for the Years 2008 & 2012 Table 26: Home Cholesterol Monitoring Kits Market in Western Europe: 2007-2010 (Sales in US$ Million) Table 27: Cholesterol & Other Cardiovascular Testing Market by Region in Europe: 2007-2015 (Sales in Million Units) Table 28: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Region in Europe for the Years 2008 & 2012 Table 29: Cholesterol & Other Cardiovascular Testing Market by Segment in Europe: 2007-2015 (Sales in Million Units) Table 30: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Europe for the Years 2008 & 2012 Table 31: Cholesterol & Other Cardiovascular Testing Market by Segment in France: 2007-2015 (Sales in Million Units) Table 32: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in France for the Years 2008 & 2012 Table 33: Cholesterol & Other Cardiovascular Testing Market by Segment in Germany: 2007-2015 (Sales in Million Units) Table 34: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Germany for the Years 2008 & 2012 Table 35: Cholesterol & Other Cardiovascular Testing Market by Segment in Italy: 2007-2015 (Sales in Million Units) Table 36: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Italy for the Years 2008 & 2012 Table 37: Cholesterol & Other Cardiovascular Testing Market by Segment in the UK: 2007-2015 (Sales in Million Units) Table 38: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in the UK for the Years 2008 & 2012 Table 39: Cholesterol & Other Cardiovascular Testing Market by Segment in Spain: 2007-2015 (Sales in Million Units) Table 40: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Spain for the Years 2008 & 2012 Table 41: Cholesterol & Other Cardiovascular Testing Market by Segment in Rest of Europe: 2007-2015 (Sales in Million Units) Table 42: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Rest of Europe for the Years 2008 & 2012 Table 43: Cholesterol & Other Cardiovascular Testing Market by Segment in Asia-Pacific: 2007-2015 (Sales in Million Units) Table 44: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Asia-Pacific for the Years 2008 & 2012 Table 45: Cholesterol & Other Cardiovascular Testing Market by Segment in Latin America: 2007-2015 (Sales in Million Units) Table 46: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Latin America for the Years 2008 & 2012 Table 47: Cholesterol & Other Cardiovascular Testing Market by Segment in Rest of World: 2007-2015 (Sales in Million Units) Table 48: Percentage Breakdown of Cholesterol & Other Cardiovascular Testing Market by Segment in Rest of World for the Years 2008 & 2012 COMPANIES PROFILED