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Knit Underwear & Nightwear - A Worldwide Market Review

Bizacumen Inc., Nov 2009, Pages: 313


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The world market for knit underwear and nightwear is driven by changing consumer lifestyles, transforming fashion and style trends, new and innovative fabric/fiber developments, and shifting consumer preferences towards sophisticated innerwear. The intimate apparel market is driven mainly by style, and fashion with equal importance accorded to comfort, and novelty. The industry is marked by new fabric developments, and innovations in prettier, and more comfortable garment designs. Impulse purchases are rampant, and purchase decisions are typically based on feel-good factors, instincts, style and fitting rather than sheer necessity.

These and other market data and trends are presented in 'Knit Underwear and Nightwear: A Worldwide Market Review' by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.



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