iKS-Broadband Quarterly – is a regular quarterly report that covers short-term trends in Ukrainian broadband market and quickly follows all market changes.
This series targets at constant monitoring of the changing market situation and covers:
- Market volume and growth both in monetary and subscriber terms; - Market structure by players, technologies, types of subscribers; - Operators’ marketing activity: product and price offers, activities; - Main trends in BB market;
The advantages of this form of research (quarterly report) are regularity and quick update period. This form can be efficiently used when taking management decisions. This report can help solve the following management tasks:
- To get a timely impression about market changes and prepare counter-steps; - To understand competitive changes in the market; - To choose a way of optimizing service and tariff packages; - To correct strategy and improve business efficiency.
To be found in the report
- Subscriber base and revenues from BB services - Average monthly revenues from one BB subscriber in the market on the whole and by key players - Market structure by key players (revenues, subscribers) - Subscriber base structure by access technologies. - Main trends and events in the market - Analysis of the players’ tariff strategy and the main models of BB services consumption - Monitoring and analysis of the players’ marketing activity
