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Mobile Broadband Access Market 2008
iKS Consulting, April 2009, Pages: 170
The Mobile Broadband Access Market report covers the key areas:
- Main indicators of mobile internet market development
- Subscribers’ base structure by technologies
- Market structure by players
- Main tendencies of mobile internet access market in Ukraine
- Review of marketing activity of operators
- Analysis of tariff policies in mobile internet segment
- Market forecasts up to 2012
The year has been marked by active development and the introduction of new mobile 3G-Internet projects as well as by tougher competition in this area. Each of the national mobile communication operators aims at leadership in the mobile Internet and multimedia services areas. Network infrastructure support, capacity growth and expansion of coverage have become priority issues among operators in the last year. The total number of mobile Internet users will inevitably grow since, even as we speak, operators are using different marketing strategies to attract customers by means of flexible pricing policies, offers of Internet access equipment bundles and wide-scale promotion campaigns for new Internet access speed offers.
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