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Sophistication and Evolution in Men's Grooming Products


Description: Sophistication and Evolution in Men's Grooming Products market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market, be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report:

- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment

Regional coverage:

- Western Europe
- Eastern Europe
- North America
- Latin America
- Asia-Pacific
- Oceania
- Africa
- the Middle East


Contents: OBJECTIVES AND KEY FINDINGS
- Objectives
- Key Findings

MEN'S GROOMING IN CONTEXT
- Men's Grooming Among Most Dynamic Categories in 2008
- Commodity and Luxury Categories Worst Hit in 2008

REGIONAL REVIEW
- Slowdown Seen in Key Western European Market
- Western Europe Slips But Still Remains Important
- Emerging Regions Offset Poorer Growth Elsewhere
- Argentina and Brazil Top 2007-2008 Growth Charts
- Eastern European Sales Boosted by Shaving Products
- South Africa Takes Lion's Share of Africa/middle East Sales
- North America Still To Match Spend Levels in Western Europe
- Per Capita Spend Men's Grooming 2008
- US Dominates Global Market

MAJOR MARKET FOCUS
- Poor Razors and Blades Sales Limit Growth in US
- Germany Has Greatest Volume and Value Growth Potential
- Men's Hair Care Sales Exceed Shaving Products in Japan
- Brazil Men's Grooming Dwarfs Other Bric Markets
- Razors and Blades and Deodorants Lead in Traditional Brazil
- Russia Outperforms Eastern Europe

CATEGORY REVIEW
- Razors and Blades Lead Men's Grooming Sales
- Male-specific Varieties Still Comparatively Tiny
- Western European Razors and Blades Lead Category Sales

CHANNEL ANALYSIS
- Supermarkets/hypermarkets Dominate Distribution

COMPETITIVE ENVIRONMENT
- Procter & Gamble Lead Competitive Landscape
- Procter & Gamble Snaps Up Niche Brands
- Secondary Players Seek To Strengthen Company Share
- Beiersdorf Takes A Knock in the Key UK Market
- Recession Coping Strategies: A Shift in Geographical Focus?
- Private Label Share Remains at Just 2%
- Every Man Jack Case Study

KEY TRENDS AND ISSUES
- Male Trends Mimic Trends in Wider Female Market
- Mass and Masstige Men's Products Mimic Female Market
- What's Next for the Male Market?
- Is Men's Grooming Recession Proof?
- Not All Men's Categories Are So Resistant To Trade Down
- Rise in Income and Urbanites Driving Sales To A Degree…
- Do Disposable Income Rises Boost Men's Grooming Sales?
- Changing Concepts of Culture and Masculinity
- Advertising As A Means of Penetrating Traditional Markets

OUTLOOK AND APPENDIX
- Men's Grooming To Grow Modestly Between 2008 and 2013
- Asia Outpaces Latin America Between 2008 and 2013
- Skin Care Growth To Outshine All Other Categories by 2013
- Thailand To Come Into the Spotlight by 2013
- Female Market Mimicry T O Be Key Trend By 2013
- Changing Attitudes To Male Grooming To Drive Growth
- Definitions
- Appendix




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