Tobacco in Nigeria

Report
47 Pages
July 2023
Region: Nigeria
Euromonitor International
ID: 1095862

While tobacco in Nigeria showed an improved performance in current value growth terms in 2022, this was mainly due to unit price hikes resulting from tax increases and inflationary pressures fuelled by the global recovery from the pandemic, the fallout of Russia’s invasion of Ukraine and the depreciation of the naira.

The analyst's Tobacco in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN NIGERIA

EXECUTIVE SUMMARY

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research

CIGARETTES IN NIGERIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Retail volume sales decline as unit prices rise
Illicit trade increases rapidly in volume terms
Menthol products remain legal but their status could change

PROSPECTS AND OPPORTUNITIES

Stable growth in retail volume sales expected over the forecast period
Illicit trade projected to continue rising
British American Tobacco set to remain dominant despite increasing competition
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN NIGERIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Retail volume sales contract amidst price hikes and falling purchasing power
Illicit trade in cigars, cigarillos and smoking tobacco remains substantial
Appeal of Western-style pipe tobacco among young adults continues to wane

PROSPECTS AND OPPORTUNITIES

Cigars and cigarillos will benefit from economic improvements and status appeal
Demand for Western-style pipe tobacco set to remain sluggish
Shisha pipe tobacco products could be banned due to “characterising flavours”

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 Sales of Cigarillos by Price Platform 2017-2022
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 49 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 50 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN NIGERIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Overall demand falls as high inflation drives up prices and erodes purchasing power
Moist stuff remains a niche category
E-liquids weather economic challenges better than charging and vapourising devices

PROSPECTS AND OPPORTUNITIES

Economic improvements and health concerns expected to boost demand
E-vapour products set to show the fastest development
Unclear how potential ban on “characterising flavours” may affect e-liquids
CATEGORY INDICATORS
Table 55 Number of Adult Vapers 2017-2022

CATEGORY DATA

Table 56 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 57 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 60 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 61 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 62 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 63 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 64 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 65 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 66 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 67 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 68 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 70 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

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