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PhoCusWright's Emerging Online Travel Marketplace in China
PhoCusWright, Nov 2009, Pages: 48
The eyes of many in the travel industry are fixed firmly on China. With increasing wealth, the largest population and the most broadband users in the world, China's travel industry is clearly packed with potential. Yet even though China is the second largest travel market in the Asia Pacific region, very little China-specific travel research and market analysis currently exists.
PhoCusWright's Emerging Online Travel Marketplace in China is a detailed examination of the Chinese travel industry, with an emphasis on trends and opportunities in the online space. This report provides complete market sizing and analysis of the online travel market, and assesses the behavioral patterns of the Chinese leisure traveler. It clears the mysteries of this complex and regionally diverse market, paving the way for innovative companies to take advantage of the vast Chinese travel opportunity.
PhoCusWright's Emerging Online Travel Marketplace in China includes:
- Size and characteristics of the China travel market opportunity by segment (air, car, hotel, rail)
- China's cultural and physical infrastructure, and their impact on the travel search, shop and buy experience
- Behavioral patterns of Chinese leisure domestic and outbound travelers, segmented by five major cities in China
- Key players, trends and innovations shaping the dynamic China online travel market
- Implications and strategies for global travel companies entering China
In 2008, the total Chinese travel market was estimated at $61.1 billion, PhoCusWright projects that the market will grow to $65.3 billion by 2011. Now is the time to take advantage of this rapidly evolving, multi-billion dollar opportunity. PhoCusWright's Emerging Online Travel Marketplace in China gives travel companies the keys to unlock the Chinese opportunity.
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