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PhoCusWright’s Online Traffic and Conversion Report: Metasearch, Reviews and Other Nontransactional Categories
PhoCusWright, Oct 2009, Pages: 22
Over the past several years, the online travel marketplace has evolved to include a full range of nontransactional Web sites that compliment and at times compete with transactional sites for consumer attention. Companies no longer need to sell travel to be a major online travel player.
PhoCusWright's groundbreaking study on online traffic and conversion reveals new trends in how nontransactional sites, such as metasearch, deal publishers and review sites—are affecting the U.S. online travel landscape. The report provides an overview of two critical online consumer behavior metrics: traffic (monthly unique visitors) and conversion patterns for shoppers who visit metasearch and reviews sites. It also takes an in-depth look at how metasearch and planning and reviews sites have an impact on the conversion rates of shoppers who visit them. Two major nontransactional Web sites Kayak.com and TripAdvisor.com are analyzed in depth.
Order PhoCusWright's Online Traffic and Conversion Report: Metasearch, Reviews and Other Nontransactional Categories now (US$495) to gain insight into how metasearch and review Web sites are influencing the core dynamics of online travel.
PhoCusWright's Online Traffic and Conversion Report: Metasearch, Reviews and Other Nontransactional Categories offers a subset of topics and chapters covered within PhoCusWright's Online Traffic and Conversion Report.
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