|
|
 |
|
Viewing report
|
|
|
|
Budget Shopper in the United States 2009
Mintel, Oct 2009, Pages: 80
The current recession didn’t so much start a trend toward budget shopping as intensify one already in place. While belt tightening has been an ongoing process in recent years, the motivations for it have shifted considerably in the past 12 months as the recession has deepened and turmoil in the financial markets has played out. The spiking commodity and fuel prices of 2007 and 2008 have subsided, giving way to rising unemployment, declining real income, lower home values and loss of retirement savings. Even as the economy begins to show signs of stability in late 2009, it has become apparent that budget shopping will be the reality for a majority of Americans for years to come.
Based on exclusive Mintel consumer research examining budget shopping in detail, this report provides:
- Insight into the motivations behind budget shopping
- An exploration of key budget shopping behaviors, both overall and within specific retail channels
- An overview of what retailers across channels are doing to respond to budget shoppers, and recommendations on what they should be doing
- Insight into the growing popularity of store brands
Customers who bought this item also bought
Grocery Store Retailing in the United States 2011
Hispanics and the Retail Experience in the United States 2009
Holiday Shopping in the United States 2010
Online Shopping in the United States 2010
The Role of Loyalty, Price and Promotions – The Shopper’s Perspective
The Dollar Channel in the United States 2009
Convenience Stores in the United States 2009
Shopper Insights in India
The Home Luxury Report 2011: The Ultimate Guide to the Luxury Consumer Market for Home Luxuries
Home Shopping, TV, Catalog and Internet in the United States 2007
|
|
|
|
