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Care of Car Interiors in the United States 2009

Mintel, Oct 2009, Pages: 73


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This report explores the automotive cleaning market in the US. It provides insight into the external and internal factors affecting consumption and trends, and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:

- What effects do the downturn in new-car sales have on the overall market?
- How can companies use the “green” movement to increase sales?
- What segment of consumers clean their car most frequently?
- What segment of consumers clean their car at home, at self-service outlets or at full-service outlets and why?
- What threatens cleaning service operators and cleaning product manufacturers, and what can be done to increase activity?
- How can operators take advantage of the economic downturn to appeal to consumers seeking budget-conscious options?



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